The infamous, Lee Jeans will be making a debut this August. The American denim icon highlights its 122 years of denim authority at Spirit Young Fashion by showcasing a selection of its best in class fits and finishes. This season’s collection has been inspired by the sun, sea, surf and cities of California. The softest hand denim in faded, worn and vintage finishes, promise the wearer quality and effortless cool.
A key highlight is Lee's premium women's offering 'Lee Stretch Deluxe' that delivers jeans that are fashion-right, comfortable and ultra flattering for a confident, sexy look in a great range of washes. The brand also presents a wide range of coloured denim in bold, bright and pop colours for a fresh, optimistic and fun look.
From the prim and ladylike 1950s through to the care-free 1970s, Pepe Jeans London’s spring ’12 collection puts a directional spin on the season’s biggest trend stories. Modern looks find city-slick urban girls getting a preppy makeover with a washed-out vacation vibe providing a feminine take on the essential holiday collection.
Other top brands not to be missed include Punky Fish, ONLY, Jeepers Peepers, Quiksilver, Vacant, Angeleye and Rinascimento.
Ultra feminine, fashion forward collections from the likes of Katie Prices’ label Day 22, which will be showing exclusively at Spirit Young Fashion; Me + Thee, Vila, Vero Moda, Only, Molly Bracken, Forever Unique, By Jam, Glamorous, Sugarhill Boutique, Max C and numph will all sit alongside new brands Little Mistress.
Regular favourite, Yumi ‘s Spring Summer 12 collection offers a range of key trends from flora and fauna inspired prints to retro styling while Tofu’s forthcoming collection is inspired by 1960’s chic and the Jazz and French beatnik scene.
Mina’s new collection combines prints and intrinsic detailing with the brands signature vintage look. The use of tartan, autumnal florals and a deep earthy colour palette as well as velvet and lace, the collection is elegant and sophisticated, ideal for the party season!
New to Spirit Young Fashion, IOWEYOU will present their unique, handmade apparel based on fabrics which are hand-woven in India. Each textile is unique which provides the end buyers with the ability to trace the production process from the finished goods right back to the weaver that hand-wove the fabric. Each piece tells a story of how the item was created and of the people involved.
This season, Spirit Young Fashion will be revealing a new section dedicated to niche designers in response to recent research and communication with visitors. Buyers to the show are looking for new emerging designers for their stores to provide a point of difference, especially in the current tough retail climate.
