Sweden:Romantic Folklore featuring more sustainable style

 

Updated classics are the secret to great men’s style, which is why H&M has updated its Modern Classics line to ensure it provides the ultimate in wardrobe essentials. The focus is on suiting, with cuts influenced by Carnaby Street of the '60s and an updated take on East Coast preppy dressing. For early fall, cotton blazers are half-lined and wearable with matching pants or with cotton slacks in saturated blue or green for a modern style twist. Vivid color also adds a modern touch to fine-gauge knitwear, with contrast elbow patches that look best teamed with a crisp shirt in a Bardot check. As the season plays out, tweeds and flannels come to the fore, making sure the classics are always modern at H&M.

The sweet romance of Swedish folklore is the major influence for the Conscious collection this fall, proving that sustainability and style are second nature at H&M. Every piece in the collection is made with more sustainable materials, from organic cotton or linen to recycled wool and organic hemp. The silhouette is feminine and the pieces are luxuriously embellished, from the embroidered wool coats to the prettiest lace blouse, as well as floral print dresses and shoes. There are also some exclusive home decor pieces made from more sustainable materials, including a printed throw and pillows. The Conscious collection will be available in selected stores starting on October 6, 2011.

These are some of this season’s essential pieces at Hennes & Mauritz AB (H&M):

WOMEN
• A double breasted blazer with gold buttons adds a chic attitude to the fall look, preferably combined with a printed bow blouse.

• Wide-leg pants are so versatile this season: dress them up with a masculine blazer or wear them with a poncho for a more relaxed style.

• The sheepskin coat can take you from day to night, the perfect piece to throw over your favorite jeans or to add texture over your party dress in the evening.

MEN
• A vivid yellow quilted down vest will instantly update your urban wardrobe. Wear it with a ray single-breasted suit for a completely new twist on the tailored look.

• Denim shirts are the casual style choice for the next few months, especially worn with crisp new chinos.

• For a warm fall look, wear a toggle-front duffle coat over a crewneck sweater or nostalgic Fair Isle stripes.

This autumn, it’s children who will be helping children. To raise funds for H&M and UNICEF’s initiatives a special collection of children’s clothing will be launched called All for Children. Already up and running in India, in some of the poorest cotton-growing communities in the world, these initiatives will be expanded to include Bangladesh.