Attendees will be the first to preview the new collection mixing 70s exotic with California beach-girl whimsy, and featuring an array of decadent bikinis, evening-worthy après-swim cover-ups and resort wear, as well as a handful of chic separates and casual gowns. The 32-look runway show kicks off at 2pm at Masik Studios.
For the new SS2012 Swim collection, Designer Lauren Elaine has imagined a variety of couture bikinis and swim separates with a focus on clean shapes embellished with plenty of details. "I've always found it difficult to find swimwear that is unique and feminine without it being over-the-top or tacky.
My aim when creating this collection was to take my design aesthetic from the Black Label dress collection, and apply it to swimwear," says Elaine. "I wanted to give my suits an added regal touch while keeping them effortless."
Originally known for her modern-day princess design aesthetic as reflected in the Black Label dress collection, Lauren Elaine officially launched the Black Label Swim line as part of the Lauren Elaine brand in June of 2010, in Hollywood CA. Since the launch, Lauren Elaine Swim has taken warm weather climates by storm- and has been seen in a slew of the summer's hottest magazine editorials- including the official swimwear for the Swimsuit Edition of Fitness and World Physique Magazine.
In September of 2011, Lauren Elaine Swim was featured on the new season of Americas Next Top Model All-Stars. The Lauren Elaine brand officially debuted during LA Fashion Week in October 2009, and Elaine's pieces have graced the pages of such high profile publications as Vogue and Women's Wear Daily, and garnered a celebrity following on the red carpet.
As a featured international designer for Vancouver Fashion Week, Lauren Elaine looks forward to presenting an inspired show and bringing a taste of southern California chic to Canada.
