Childs, who has participated in reality shows like ‘Celebrity Big Brother’ and ‘The Only Way Is Essex’ (Towie), joins the list of such celebrities who had represented the innerwear brand in the past, including ex-Spice Girl Mel B, model and TV presenter Tamara Ecclestone, and model and actress Kelly Brook.
The new everyday lingerie line Bra Queen is affordable, though it is designed to be fit for a queen, according to Ultimo, the creators of the brand.
The new brand is outcome of a deal between the UK’s biggest retailer and Scottish lingerie entrepreneur Michelle Mone, the founder of the Ultimo brand.
