L’Oréal Melbourne Fashion Festival is proud to present an exceptional line-up of Australian and International designers on the 2010 L'Oréal Paris Runway. Returning to Central Pier's Peninsula the 2010 shows are an absolute must-see for Australia’s fashion community.
Over 1500 fashion lovers will be immersed in the excitement, glamour and beauty at each of the seven world-class runway events. From the moment guests enter Peninsula at Central Pier they will be privy to a transformed space setting the tone for an inspiring runway experience. The impressive, custom built 40 metre catwalk will see Australia's top models strut almost 100 metres each walk. The set concepts, developed by Moth Design, capture the spirit of the 2010 LMFF event creative, designed by Paper Stone Scissors.
Supported by Australia’s leading national fashion magazines, each L'Oréal Paris Runway will feature an impressive and dynamic mix of designers, complemented by the latest looks in hair and make-up by L’Oréal Paris. Rae Morris, L’Oréal Paris Make-up Director, and L’Oréal Professional Hair Directors Brad Ngata and Caterina DiBiase.
Karen Webster, Festival Director said, “It really doesn’t get any better than this! The exceptional line-up of Australian and International designers on the L’Oréal Paris Runway is so exciting. Each show has its own unique look and feel and collectively the shows highlight the diverse world class fashion on offer in Australia.”
L’Oréal Paris Runway 1 presented by GRAZIA – Monday March 15, 6.30pm
Embracing fashions love affair with mixing hard and soft, an exquisite and unexpected mix of designers are brought together to tell a tale of вЂtough love’: Alice McCall, camilla and marc, Collette Dinnigan, Fleur Wood, LIFEwithBIRD, Nicola Finetti, sass & bide and Toni Maticevski.
L’Oréal Paris Runway 2 presented by Vogue Australia – Tuesday March 16, 6.30pm
The new breed of Australian designers are pioneering, innovative and precise in their vision. Exemplifying these traits are ANT!PODiUM, Arnsdorf, Dion Lee, ELLERY, Friedrich Gray, Gary Bigeni, Romance Was Born and Therese Rawsthorne.
L’Oréal Paris Runway 3 presented by Madison – Tuesday March 16, 9.00pm
Elegant, sophisticated and peerless in modern fashion perfection are these exceptional designers: Anna Thomas, Aurelio Costarella, Gwendolynne, Jayson Brunsdon, Lisa Ho, Megan Park, Nevenka and Thurley.
L’Oréal Paris Runway 4 presented by In Style – Wednesday March 17, 6.30pm
Absolute favourites in the style set, each of these designers has a unique signature and are loved by dedicated followers of fashion. Fresh, chic and never short on fun, this show will be a style riot. Featuring Arabella Ramsay, Gorman, Karen Walker, Lucette, Manning Cartell, Mimco, ObГјs and Yeojin Bae.
L’Oréal Paris Runway 5 presented by Cosmopolitan –Thursday March 18, 6.30pm
From the feminine and flirty to the brash and bold, the desirability factor peaks at L’Oréal Paris Runway 5. Be warned, this runway will induce serious shopping…
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