Shoes are undergoing a renaissance. While in the past shoes were often considered more of a necessity, albeit an important one, they are now starting to really impact the entire fashion scene. Exciting brands like Dukes, Guerilla Deluxe and Sassetti are currently causing a real stir with their collections.Furthermore,crisis year 2009 has brought a series of innovations that are now stimulating the shoe scene. And becoming ever clearer here is a renewed desire for footwear.
From 12 to 14 March the entire sector will therefore be turning its full attention to Düsseldorf where 760 exhibitors will be showcasing 1,750 collections for the 2010/11 Autumn/Winter seasonat GDS – International Event for Shoes & Accessories. GDS is therefore indicative of the great interest currently enjoyed by footwear at present regardless of shoe type and shape. Compared to the previous event the fashion and trend fair is on a par in terms of exhibitor numbers and has posted a slight, market-dependent minus of 5% compared to last year’s event. The sector agrees that GDS performance cannot be rated highly enough given the very difficult year of 2009.
“After last year we had not even dared to dream of such a great result. Everyday we still receive inquiries from exhibitors who want to present their collections at GDS,” explained GDS DirectorKirstin Deutelmoser at a press conference in the run-up to the fair. “GDS is fully geared up in virtually all areas, again presenting lots of exciting and new brands and thereby proving that trade fairs can even function well under tough economic conditions. The sector needs guidance and this it finds at GDS, not least thanks to the comprehensive supporting programme. GDS offers it customers clear added value in the form of networking.”
The collections new at GDS in March for instance include:
Blend, Björn Borg, Helly Hansen, Napapijri, Pointer andRamon King (Urban Authentic / Urban Fresh), Noë Pumps, Progetto Alto Gradimento, Roccobarocco and Valentino di Mario Valentino (Superior / Essential) Andrea Morelli, Gerardina di Maggio, KelsiDagger, Liu. Jo Junior Calzature, Pour la Victoire and Roberto Cavalli Angels & Devils (Upper Style), Andrea Carrano, Black Lily, Boxfresh, Braccialini, Edith & Ella, Fritzi aus Preußen, Maupiti, One True Saxon and Pure Oz (Prime²), Alberto Fermani, Bikkembergs, Dani Samaniego & Familia, Dayton Boots and Gianni Barbato 2009 (White Cubes).
Fine-Tuning: Premium Area Rearranged After the goodresponse to the various restructuring concepts for the segments in the lifestyle worlds these were concentrated more strongly in several halls at the last event – making them clearer and more coherently arranged. To make hall structure even more intuitive for visitors the Premium areas in Hall 4 have been optimised further: merging of the two concept areas Upper Style Concept andPrime Square has produced the new area prime² (i.e. “Prime Squared”) that impresses us with its modernity and high
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