USA:Fashion Flux for dedicated to Chicago’s designers

 

Chicago continues to make head-way with rising small business and a vibrant fashion community. Chifa Elite & MK Designs is hosting an event dedicated to Chicago’s Local designers, stylist, retailers, and small businesses. Fashion Flux is a networking mixer for fashion enthusiast, entrepreneurs, wardrobe stylist, retailers, and small business owners, this chic networking mixer will take place at the Louisiana inspired CREOLE restaurant Le Fleur De Lis Chicago.

Due to the pulse of the city changing, new mayor Rahm Emanuel and gentrification, Chicago is experiencing a paradigm shift. Neighborhoods are changing, small businesses are sprouting and Mayor’s push for the arts and think tank incentives, will push Chicago to become the Mecca of commerce in North America.

On Saturday November 19, 2011, Chifa Elite & MK designs presents-“Fashion Flux” from 10p-2a for all the fashion enthusiast and tastemakers at the newest premier Creole restaurant Le Fleur De Lis, in the heart of Bronzville, 301 E. 43rd Street. An epic night of networking, good music, and connecting with progressive lifestyle oriented professionals. There is no fee for admission, signature cocktails specials consist of, “The Fashiontini” for the ladies, and “Hurricane Don”, for the men.

Chifa Elite & MK designs have produced several high end events in Chicago. The focus is to create the right buzz in this city. This networking event is essential considering today’s economy, where networking extends beyond the boardroom and neighborhoods.

The mission is to create the atmosphere, which produce an experience to remember but also create a pathway for talent and businesses to be supported in their home town. BumbleBee Network focus is Bridging the Gap- Where Art Meets Business. Bumblebee’s business model is the RRR effect. Right People, Real Purpose, Right Results. This methodology guarantees the right solutions.

At BumbleBee we understand the intimacy and skills needed to build solid business relationships. They are changing the face of how we do business. They will connect you with the right industry professionals that understand the benefits of barter and sponsorship. BumbleBee Network ascends to a higher level of excellence, they are truly dedicated to putting the CARE back in business.

“XXX” Crystal Jones Founder/CEO of Chifa Elite a division of BumbleBee Network states: Chicago is a great city we welcome everyone. There is no reason segregation should exist regarding talent, progression and moving this city to becoming the best city in AMERICA. New York does a great job with breaking barriers and supporting emerging talent and commerce. If they do it, why cant’s we.  

USA:Designer Jason Wu for Target jump for affordable designs

 

Target Corporation is partnering with celebrated womenswear and accessories designer Jason Wu to introduce an affordable, limited-edition collection of women’s apparel, handbags and scarves in February 2012.

“My collection for Target embodies my signature aesthetic of feminine sophistication, with a mischievous nod to the 1960s,” said Jason Wu. “I’ve had an incredible experience partnering with Target and I am looking forward to bringing these affordable designs to women across the country.”

Jason Wu for Target will be available Feb. 5 through March 6, 2012 at most Target stores.

“Jason Wu has quickly established himself as one of the most influential designers of today,” said Trish Adams, senior vice president of apparel and accessories, Target. “His talent for creating modern, yet feminine designs translated beautifully into an affordable collection that our guests will covet the moment it’s available.”

The Jason Wu for Target collection is a standalone, limited-edition designer collection for Target. It is not part of Target’s GO International or Designer Collaborations programs.

Additional information, images and product for the Jason Wu for Target collection will be available for February through March 2012 issues.

Minneapolis-based Target Corporation serves guests at 1,767 stores across the United States. The company will open its first stores in Canada in 2013. In addition, the company operates a credit card segment that offers branded proprietary credit card products.

Since debuting his first Ready-to-Wear Collection for Fall 2006, New York based designer Jason Wu has become recognized for his unique and distinctive aesthetic, merging American sportswear with old world sophistication. Born in Taiwan and raised in Vancouver and the U.S., Wu realized his love for fashion at a young age, and began sketching clothes at the age of nine.  

UK:Gok for TU – Collection - 'mix and match'

 

Hot on the heels of Gok Wan’s clothing debut for Sainsbury’s, the retailer has confirmed the TV personality’s second ‘Gok for TU’ womenswear collection will hit stores on Thursday 17th November 2011.

Launching just six weeks after the first collection, Gok's second foray looks set to match the success of the first, which saw Sainsbury's record its best ever clothing sales on the day of launch (Thursday 6th October).

Collection two retains some key designs from collection one, while introducing new statement pieces in rich colours and luxe fabrics - each designed to 'mix and match' into a variety of outfits for different occasions. The best selling product from collection one, the 'Gok for TU' Ultimate Wrap Dress in red with built in sculpting slip, makes a return in navy and pink.

Gok Wan said: "My second collection for Sainsbury's under the Gok for TU brand still respects the female form, with designs to suit every body shape. There are a number of hard working wardrobe staples but this time I've added key moments, drama and excitement through material, colour and a new print. It's a bit more daring than collection one, with glitz and glamour galore."

Geraldine Higgins, Sainsbury's Head of Womenswear Buying said: "We've been thrilled with the success of Gok's debut collection. It's now only a matter of days until women across the country can get their hands on what I'm sure will be some of this season's must-have party pieces."

Created especially for winter and the forthcoming party season, the collection two colour palette reflects a strong 'day to night' feel. Navy is teamed with black and pops of bubblegum pink, while a new Asian inspired bright floral print is introduced. Fabrics celebrate key 2011 eveningwear trends, with a gold sequinned vest and a satin edged tuxedo adding the wow factor.

The second Gok for TU collection comprises 14 styles, totalling 18 garments, when including multiple colours and prints. The collection will be available in over 200 stores nationwide from Thursday 17th November.  

USA:Swarovski Elements continues to spark for Victoria’s Secret

 

For the ninth dazzling year, SWAROVSKI ELEMENTS, the premium brand for the finest crystal elements manufactured by Swarovski, and Victoria’s Secret, the company with a passion for fabulous lingerie, have partnered on the show stopping Victoria’s Secret Fashion Show.

The collaboration between the two global brands is proof that when it comes to Swarovski, there is virtually no limit to creative possibilities. This year, two million SWAROVSKI ELEMENTS embellished one-of-a-kind creations for The Victoria’s Secret Fashion show including iconic Angel wings, exquisite custom-made lingerie, designer couture pieces, shoes and even stockings.

SWAROVSKI ELEMENTS was seen on six key looks from designer Jenny Manik Mercian, who created an awe-inspiring masterpiece as well as glistening footwear by Giuseppe Zanotti, encrusted with SWAROVSKI ELEMENTS, creating head-to-toe looks.

Reinhard Mackinger, executive vice president for Swarovski North America is also inspired by the collaboration. “Both brands stand for creativity, inspiration, and complement each other in the creation of new products as well as lend an aspirational appeal to the customer. We are thrilled to continue expanding our collaboration to reach not only the Fashion Show viewer but the consumer as well.”

Another stunning display of creativity and craftsmanship was evident in the matador inspired piece, as seen on model Bregke Heinen. Also created by Manik Mercian, the costume was part of the Passion theme.

A key highlight of the show included the stunning Passion Play Fan Wings by Jenny Manik Mercian made over five months with approximately 105,000 SWAROVSKI ELEMENTS and weighing 22 pounds. The 23 carat gold-plated antique copper Passion Play Fan Wings were inspired by a jewel box of luxurious, opulent gem tones making each wing distinctive and dramatic on its own.

Stunning combinations of poppy oranges and reds mixed with fuchsias, vibrant turquoise, royal blue and chartreuse are contrasted with shocking yellows and dazzling hues of metallic gold. Romance, desire and sensuality are captured in the luxurious detail of lace, brocades, embroidery and beading reminiscent of Haute Couture.

Not only does Swarovski sparkle in the Victoria’s Secret Fashion Show, but at the retail level as well with lingerie, cosmetics, swimwear, and fashion all made with SWAROVSKI ELEMENTS.

For holiday 2011, the collaboration continues. Fashion Show fans can bring the fantasy home with the Very Sexy Push Up Bra, and matching V-String, embellished with Indian Pink AB crystals, which will be on sale at Victoria’s Secret stores nationwide, the Victoria's Secret Christmas Dreams & Fantasies Catalogue, and Victorias Secret’s website.

“As a Designer, I stand behind the motto that the pieces you make are only as good as the materials they’re made with,” said Todd Thomas, designer for the Victoria’s Secret Fashion Show. “Therefore, the collaboration with Swarovski and the use of their luxurious SWAROVSKI ELEMENTS and innovative product make for some of the strongest and most dramatic pieces I’ve ever had the pleasure of creating in my years working on the Victoria’s Secret Fashion Show. It's a collaboration made in heaven, fit for an angel.”
 

USA:Charleston Fashion Week to host Emerging Bridal Designer Competition

 

Charleston Fashion Week's Spring Bridal Show debuts its first-ever Emerging Bridal Designer competition on March 24, 2012!

For the past five years, Charleston Fashion Week has served as a platform for emerging talent to showcase their designs and collections to industry experts, press, and the public.

In addition to five nights of shows, CFW, along with Charleston Weddings magazine, also hosts a standing-room-only daytime bridal event featuring established, high-end regional and national designers.

Next year, the white gloves will come off when the Spring Bridal Show debuts its first-ever Emerging Bridal Designer competition.

The winner will headline his or her own fully produced runway show during the Charleston Weddings magazine Spring Bridal Show, with a collection of 10-12 bridal gowns and/or wedding party wear on March 24th.

The competition will be open to residents of Florida, Georgia, North Carolina and South Carolina. Submissions are due Friday, December 16, 2011.

Held March 20-24, 2012 under the tents in Marion Square in Charleston, SC, Charleston Fashion Week will feature more than 40 runway shows, the Spring Bridal Show, Emerging Designer Competition: East, and Rock the Runway Model Competition.

Named a Top 20 Event for March by the Southeast Tourism Society, this multimedia event presents high-end runway shows, interactive entertainment, city-wide shopping events, daily Pop-up Shops, and charity events.  

UK:Uber Africa presents TMC Season 6 - 'Magic Meets Fashion'

 

The Grand Finale for Uber Africa TMC Season 6, 'Magic Meets Fashion' will be held at the prestigious Porchester Hall on 3rd December.

Top Model of Colour (TMC) is a modelling competition, which is now in its 6th year and is open to models from across the world, whom are of African, Caribbean, Hispanic, Oriental, African, Asian & Dual heritage ethnicity. Top Model of Colour competition is providing models with exposure to the modelling industry.

Top Model of Colour plays a pivotal role in exposing models of colour into mainstream fashion, it provides a route for female and male models to enter a competition that would teach them all about the fashion industry and ultimately give them the knowledge and experience they need to break into mainstream fashion as well as giving them the chance to find out from professionals, their true potential to becoming a professional model.

Over 40 Male & Female models will be competing to win the coveted title of Top Model of Colour male or female winner.

Top Model of Colour is one of the events of the year that everyone wants to attend, so get your ticket early.

Top Model of Colour (TMC) is a modelling competition, which is now in its 6th year and is open to models from across the world, whom are of African, Caribbean, Hispanic, Oriental, African, Asian & Dual heritage ethnicity. Top Model of Colour competition is providing models with exposure to the modelling industry.  

UK:Fashions Finest London Fashion Week Show in Feb 2012

 

Following on from Fashions Finest inaugural London Fashion Week shows in February 2011 and immediately being recognised as an official off schedule show, Fashions Finest London Fashion Week shows will be back for season 3 for 2 days of shows.

Fashions Finest shows are aimed at brand new or emerging designers as well as established designers that want to use these shows as a platform to either launch themselves or a brand new collection that they have.

The aim of the Fashions Finest shows is to give designers the opportunity to showcase their collections in an affordable and very classy way, in a fantastic venue with professional models. Fashions Finest aims to give designers from all backgrounds and ethnicity's the opportunity to have their own launch organised by a professional fashion event management company.

London Fashion Week A/W - Day One : 18 February 2012
London Fashion Week A/W - Day Two: 19 February 2012
Exhibitors places also avialable on both days

Open to...
New & Emerging Designers
Established Designers
International & UK Designers

Fashions Finest is more than a magazine it's all about fashion, entertainment and creating opportunities within the Fashion Industry. We feature and support emerging, and established designers and creatives and create a platform where they can showcase their brand to a wider audience.  

India:365 diplomas awarded at PAF Convocation

 

Pearl Academy of Fashion (PAF), India’s leading Fashion and Design Institute known for its internationally benchmarked quality of education, hosted Convocation 2011 for its graduating batch. The 19th Convocation conferred Diplomas/Certificates to the graduates of Academic Year 2010-11 for thirteen programmes– PGFR, PGFD, PGGM, PGFMG (Post Graduate Programmes) and FMM, FSID, FD, TD, CD, FMP, FRM and PSB (Under graduate degree Programmes).

The event was graced by the esteemed presence of Hon’ble Vice-Chancellor, Nottingham Trent University, Professor Neil T Gorman as the Chief Guest of the occasion. Mr. Deepak Seth Chairman, House of Pearl Fashions Ltd., Dr. AKG Nair, Group Director, Pearl Academy of Fashion and Col. Surojit Bose (Retd.) Group Registrar and Member Secretary, Pearl Academy of Fashion, awarded the diplomas to the graduate students.

Addressing the students at the Convocation, Dr AKG Nair said, “Pearl Academy of Fashion is proud of its alumni who have made an incredible mark in the fashion industry through their contribution and achievements. I have immense confidence and faith that the outgoing batch will carry forward the tradition by using their innovativeness, setting their goals on becoming gen next entrepreneur and contributing in the progress of the nation. I, on behalf of Pearl Academy of Fashion, congratulate all our graduates on the new beginning and wish them continued success. We assure to provide support from our end in their future endeavors.”

In his welcome address, Dr AKG Nair said that the high rank PAF occupies among fashion & design schools is not merely an indicator of its incessantly growing performance and popularity; but it also indicates the deep and constant commitment to improvise in institute’s organizational practices and contribution to the fashion and design fraternities.

Mr Neil T Gorman, Vice-Chancellor, Nottingham Trent University said, “I strongly believe that any top institute is known for its quality of its faculty and students. PAF is very strong in both these areas. This Institution combines the teaching of fashion and design as a discipline, with personality development and inculcation of values in harmony with India’s rich cultural heritage. “

Convocation 2011 ended on a high note with students throwing their graduation caps in the air, beaming eyes looking forward to yet another challenging phase of their lives and enjoying the camaraderie of fellow students & faculty members.

Pearl Academy of Fashion was founded in 1993. It is a leading fashion and design education institute in India. Graduates of the Academy are highly sought after in the fashion and design industry, and a number of PAF alumni are in key positions at leading design houses and fashion companies worldwide. The Academy takes pride in its high caliber faculty, outstanding track record in student exchange, international networking and placements. Pearl Academy has three campuses located in Delhi, Jaipur and Chennai.  

UK:Roland Mouret decides to axe his menswear label

 

Roland Mouret, the French fashion designer known for creating the most coveted of womenswear collections, has decided to axe his eponymous menswear brand MR.

This will allow him to focus on the launch of three new women’s wear categories that are slated to hit the market next year, including bridal wear, footwear and a cocktail collection.

The designer’s firm stated that it has resolved to realign its focus on further expanding its thriving womenswear business and the menswear brand has been shelved with immediate effect.

The menswear brand was introduced by the designer for the first time in Paris in January 2010, and it is now being sold at Browns, Selfridges, Mr Porter and Harrods.

Victoria Beckham, Duchess Catherine and Cameron Diaz are all included in the fan list of the brand. However, Roland believes that men cannot be pushed to learn about fashion.

According to Roland Mouret , men are comparatively more introverted and proud as compared to women who are more inquisitive and would try something new just for the sake of vivacity. Even while expressing their dislike for a particular thing, women would still give it a try, he said. As against this men need to be allowed to learn about fashion, as they do not readily try something new.

 

USA:Oscar de la Renta to receive Artistry of Fashion Award

 

The Couture Council of The Museum at the Fashion Institute of Technology (FIT) will honor Oscar de la Renta with its 2012 Couture Council Award for Artistry of Fashion on Wednesday September 12, 2012 at a benefit luncheon at the David H. Koch Theater, Lincoln Center, New York City. As has become the tradition, this luncheon heralds the arrival of Fall Fashion Week.

Dr. Valerie Steele, director and chief curator of The Museum at FIT, announced, "Oscar de la Renta is a true fashion superstar who has long served as one of the greatest ambassadors of American style. His clothes, which draw on the heritage of Spain and the French haute couture, as well as on the dynamism of contemporary New York high fashion, convey a sense of luxury and drama that have earned him acclaim throughout the world."

FIT president, Dr. Joyce F. Brown, noted, "We are so pleased to honor this great American designer, who, through his timeless and elegant designs, is a legend to all those who love fashion. Oscar de la Renta is an inspiration, not only to students of fashion, including FIT's talented students, but to his fellow designers as well."

"I am honored to receive this award from the Couture Council of The Museum at FIT," said Mr. de la Renta. "It is an extraordinary acknowledgement celebrating artistry in fashion, a craft that defines my work as a designer and drives our industry as a whole. FIT is an institution dedicated to the future of fashion. I greatly admire their work and am happy to be a part their efforts."

Born in the Dominican Republic, Oscar de la Renta left at the age of eighteen to study painting at the Academy of San Fernando in Madrid. While living in Spain, he became interested in design and began sketching for leading Spanish fashion houses, which led to an apprenticeship with Spain's renowned couturier, Cristóbal Balenciaga. Later, he left Spain to join Antonio Castillo as a couture assistant at the house of Lanvin in Paris. Mr. de la Renta came to New York in 1963 to design the couture collection for Elizabeth Arden and in 1965 began his signature ready-to-wear label. When he was appointed as designer to the French couture house of Pierre Balmain in 1992, it was the first time that an American had been chosen for such a prestigious position at the heart of the haute couture.

Today, the company also produces a bridal collection, a fragrance line, a home collection, and a complete range of accessories, including handbags, shoes and jewelry. In 2008, Oscar de la Renta opened its first international stores in Athens and Madrid, and has continued its expansion with the opening of Dubai in 2009.

Mr. de la Renta was chosen to receive The Couture Council Artistry of Fashion Award by the Couture Council Advisory Committee, an independent group consisting of curators, editors, and retailers. Members include Pamela Golbin, curator of the Musée de la Mode; Akiko Fukai, director and chief curator of the Kyoto Costume Institute; Caroline Milbank, independent curator and author; Glenda Bailey, editor-in-chief of Harpers Bazaar; Hamish Bowles, European editor-at-large of Vogue; Ken Downing, fashion director of Neiman Marcus; Linda Fargo, senior vice president of Bergdorf Goodman; Nicole Fishcelis, vice president and fashion director at Macy's; and many distinguished others. Dr. Steele serves as chair.

Oscar de la Renta is one of the leading design houses in the world. The company has seen an influx of great young talent, as it continues to grow and expand as a global brand. De la Renta has also brought in many of his own family members to help build continuity and a foundation for the label’s future success. His son-in-law Alex Bolen operates as Chief Executive Officer, step-daughter Eliza Bolen serves as Vice President of Licensing, and his son Moises de la Renta works in the Design Studio.  

USA:Nadadores event to feature swimsuit fashion show

 

The Nadadores of South Florida, one of Miami-Dade County’s longest-running sports teams, will host its 11th annual Noche Nadadores fundraiser on Saturday, Nov. 12, 2011, at the Design Within Reach furniture studio in South Beach. This year’s event will benefit the Gay & Lesbian Alliance Against Defamation (GLAAD) and will feature a swimsuit fashion show, a silent auction, gourmet treats and open bars sponsored by Rökk Vodka.

This year’s event will benefit the Gay & Lesbian Alliance Against Defamation (GLAAD) and will feature a swimsuit fashion show with a variety of swimsuit designs courtesy of the Creative Male store, accessories from Zuhr Jewelry and Design, eyewear from SEE, a silent auction, music by DJ Sayho, gourmet treats and open bars sponsored by Rökk Vodka. Proceeds from the event also help support the Nadadores’ all-inclusive year-round swim program in Miami.

“The Nadadores of South Florida is comprised of a diverse group of swimmers committed to giving back to the community that has given us so much during the last 16 years,” said Kirk Arthur, team captain of the Nadadores. “We’re excited to partner this year with GLAAD, which has really given the LGBT community a voice.”

Also on N ov. 12, the Nadadores will sponsor the first ever GET AMPED! South Florida, a 1.5-mile swim helping GLAAD to amplify the voice of the LGBT community. The GET AMPED! swim will bring together residents, visitors and local businesses in support of equality.

The Nadadores are still accepting sponsors and donations of silent auction items.

The Nadadores swim team in Miami, established in 1995, is a not-for-profit 501(c)(3) organization that offers affordable training for adults in a welcoming environment. We are affiliated with U.S. Masters Swimming (USMS) and International Gay and Lesbian Aquatics (IGLA).  

India:Nagaland hosts Kids Wear Designer Contest & Fashion Show

 

Kids Wear Designer Contest and Fashion Show based on the theme “Young or Old, fashion is for all” was held in Dimpaur, the largest city in the Northeast Indian State of Nagaland.

Kids dressed up in innovative eye-catching creations of designers walked the ramp at the event organized by the K Creative Institution, Dimapur.

Well-known dignitaries from the fashion industry like Tokatoli Shohe, Rosou Rhi and Centy J judged the show.

In his capacity as the Chief Guest at the show, Azheto Zhimomi, MLA and Advisor, Sericulture and Cooperation, Government of Nagaland, said fashion industry is one of the most rapidly flourishing industries across the globe in terms of business advancement and popularity.

Bearing in mind that fashion designing is an unusual enterprise and is still in its early stage, he commended K Creative Dimapur’s owner Kheholi for her bold venture.

Mr. Azheto said the fashion business in the country is flourishing as India is rapidly becoming fashion conscious.

Talking about Nagaland, he said one may have to face several roadblocks and difficulties to establish oneself as a designer in the State, especially while promoting own products in initial stages. But in spite of this, Nagaland designers have stood up to all the challenges and proved that they have all the potential to be successful designers.

Lauding the designers from the State, he said they have successfully started making a splash at several national as well as international fashion events.

He added that career as a designer or model is not all fun or glamour, rather it calls for efficient planning, accurate goals and dedication and thus advised the designers to fuse their talents with disciplined lifestyle and determination to achieve success.

 

China:Qingqing Wu wins 'Top Ten Fashion Designer Award'

 

VLOV Inc which designs, sources and markets VLOV-brand casual, fashion-forward apparel for men in the People's Republic of China, announced that its CEO and Chief Designer, Mr. Qingqing Wu, was awarded the 'Top Ten Fashion Designer Award' for the second consecutive year at Mercedes-Benz China Fashion Week Spring/Summer 2012.

Since its founding in 1997, China Fashion Week has evolved from a show with 4 fashion collections to a globally recognized industry event with 40 fashion designers and 50 fashion collections and agencies. This year, Mercedes-Benz began sponsorship of China Fashion Week further heightening the event as an international stage for fashion designers.

"I am thankful to again be recognized by China Fashion Week's Organizing Committee for our Spring/Summer 2012 collection," said Mr. Wu. "We will continue to enhance the VLOV brand image by creating fashion that focuses on our customer's individuality, sophistication and success. Receiving this Top Ten Fashion Designers award for the second year in a row is an honor and a further affirmation to the vision that we have for the VLOV brand".

This is the second consecutive year that Mr. Wu has been awarded the "China Top Ten Designer". Mr. Wu first received the award for his 2011 Spring/Summer Collection in 2010. Previously, Mr. Wu was awarded the "Menswear Design Award" for his 2010 Spring/Summer Collection in 2009 by the organizers of China Fashion Week.

Highlights from VLOV's most recent show at the Mercedes-Benz China Fashion Week and Mercedes-Benz Fashion Week in New York City can be found at VLOV's Website.

VLOV Inc., a leading lifestyle apparel designer based in China, designs, sources and markets VLOV brand fashion-forward apparel for men ages 18 to 45 throughout China. As of June 30, 2011, VLOV products were sold through 556 points of sale across northern, central and southern China.  

UK:Amy Childs is face of Ultimo’s Bra Queen line

 

British reality television participant and television presenter Amy Childs has been unveiled as the face of Bra Queen, the company’s new line exclusively made for supermarket Tesco.

Childs, who has participated in reality shows like ‘Celebrity Big Brother’ and ‘The Only Way Is Essex’ (Towie), joins the list of such celebrities who had represented the innerwear brand in the past, including ex-Spice Girl Mel B, model and TV presenter Tamara Ecclestone, and model and actress Kelly Brook.

The new everyday lingerie line Bra Queen is affordable, though it is designed to be fit for a queen, according to Ultimo, the creators of the brand.

The new brand is outcome of a deal between the UK’s biggest retailer and Scottish lingerie entrepreneur Michelle Mone, the founder of the Ultimo brand.

 

UK:Kelly Brook falls in love with New Look's Party Collection

 

High street fashion favourite New Look is boosting its great range of dresses by launching its sumptuous new Party Dresses Collection this month – and Kelly Brook is fronting the campaign.

The beautiful Kelly Brook was an obvious choice to model this range of deep-coloured, floor-sweeping gowns, mixed up with plunging back and necklines, shorter hems and split thighs.

The much-loved model and television presenter, who has designed exclusively for New Look for more than three years, was delighted to front the Party Dress Collection inspired by the glamour and screen-siren charm of the fifties red carpet.

The shoot made the most of her gorgeous fifties silhouette and curves, styling Kelly with an old-school glamour and swept hair reminiscent of 40s and 50s Hollywood.

The designs reflect all that is New Look: sexy, sassy and with that all important sense of fun. Each style has been designed to celebrate the female figure in a colour palette which is rich and seductive.

Sublime jewel colours and bold brights are complemented by midnight black, deep navy and pale nude, with refined embellishment: sparkling sequins, intricate beading and delicate pleats. Customers can turn to the brand's blog for style tips and trend notes on how to accessorise each item.

Whilst modelling the new designs, Kelly couldn't help but fall in love with the designs. Considering the collection, she commented:

"I adore the emerald green sequinned dress with the low back. It's such an amazing colour and even though it has no back, the long sleeves make it understated yet still very sexy!

It will look fantastic with a pair of killer heels or with ankle boots for a more rock-chic edge. I can't wait to wear it to an event!'"

New Look are award winning fashion retailers, and offer a wide choice of clothing to suit all tastes. From jackets to handbags, maternity clothes to plus size clothing, mens shoes to kidswear, New Look offers glamorous clothing at affordable prices.  

Sweden:Trish Summerville to design The Girl with the Dragon Tattoo collection

 

Trish Summerville is behind the costumes for one of the year’s most eagerly awaited films, David Fincher’s version of The Girl With The Dragon Tattoo. To celebrate, costume designer Trish Summerville has created a women’s collection for H&M, full of pieces inspired by the film’s anti-heroine, Lisbeth Salander.

The 30-piece collection has the dark urban feel that defines her character, with leather jackets and trousers, torn jeans and slouchy hoodies all in industrial shades of black, grey, worn white or dark red. The collection debut exclusively at the boutique Colette in Paris on November 28, with its own dedicated in-store area. The collection will be available from December 14 in Divided departments in around 180 H&M stores worldwide, as well as online.

“Salander’s look is very real and very lived in, with pieces that her character has worn for a long time, like her jackets that act as her armour to shield her from the world. I wanted the collection to have the essence and strength of Salander, with a fashion edge, and I’m pleased with the result! My goal is for women to find pieces in it that they love and then mix them with their own wardrobe to create their own personal style,” says Trish Summerville, Costume Designer for The Girl With The Dragon Tattoo.

“I love this collection and what we’ve achieved with Trish. She has such an amazing eye, is so specific and has such a strong vision. The clothes are all about the attitude - they have a toughness to them but they are also really flattering. The collection is so much more than costume - it’s a fashion statement, it’s modern, and it’s right for now,” says Anna Norling, Designer for Divided at Hennes & Mauritz AB (H&M).

Salander has an iconic style: biker leathers, battered jeans and hoodies as seen in Stieg Larsson’s Millennium trilogy. This Christmas sees the release of the English language film version of the trilogy’s first book, The Girl With The Dragon Tattoo, directed by David Fincher.

Fincher called on noted costume designer Trish Summerville to encapsulate Salander’s look, a re-imagined take on urban, grit and street fashion that Trish has made her own, thanks to her work on numerous movies as well as styling for musicians and actors. Trish now brings the inspiration for this look to H&M, with the style which will define the streets this winter.

Salander’s look is all about individuality as well as survival, and Trish’s collaboration with H&M Divided reflects her spirit. Leather racing jackets are neat, nipped and ready to protect; a hooded wool coat has a diagonal zip that wraps across the body; cardigans are draped at the front to provide comfort out in the city; trousers have a tight fit, either in functional leather or slashed denim, while a denim mini is rough cut as if by hand.

Zip-up hoodies are a crucial part of the mix, while T-shirts bring a rare splash of colour with a hand-painted flag, or scrolled lettering. Accessories are vital to the look, whether it be a knit snood, a battered backpack or a tribal earring. Boots finish off the style, whether they be high-top sneakers, an urban platform wedge, or some perfectly pre-worn leather boots.  

New Zealand:4th DHL Express Fashion Export Scholarship opens for entries

 

DHL, the world's leading express and logistics company, is calling for emerging fashion exporters to enter the fourth DHL Express Fashion Export Scholarship. Designed to identify the country’s hottest up-and-coming fashion exporter and assist them in achieving international growth, the scholarship is open to New Zealand designers who have been exporting for less than four years.

Megan Wildermoth, national strategic account manager (fashion and textiles) at DHL Express, says, “Over the years, the scholarship has provided an invaluable boost for designers looking to grow their brands internationally. Previous winners, including Stolen Girlfriends Club, Lonely Hearts and Twenty-Seven Names, have gone from strength-to-strength.”

The winner of the scholarship will receive international freight to the value of NZ$10,000, as well as coaching in freight and logistics from DHL Express.

All three finalists will receive individual export mentoring and an annual membership subscription from Fashion Industry New Zealand (FINZ).

In a new addition to the scholarship this year, all three finalists will also be invited to join the New Zealand Trade & Enterprise (NZTE) Path to Market programme for apparel exporters, which aims to improve the rate and speed of market entry to Australia. Judging the 2011 DHL Express Fashion Export Scholarship are:

• Margarita Robertson, creative director and co-founder of NOM*D; one of New Zealand’s most iconic and enduring fashion brands
• Prominent New Zealand entrepreneur and exporter, Erica Crawford; co-founder of Kim Crawford Wines and managing principal at Tentpole Holdings
• Megan Wildermoth, national strategic account manager (fashion and textiles) at DHL Express
• Mapihi Opai, executive officer at Fashion Industry New Zealand (FINZ)

For last year’s winner, Wellington-based fashion brand Twenty-Seven Names, the DHL Express Fashion Export Scholarship has produced tangible results.

“Previously, we only showed sample ranges in Australasia. But, this year, we were able to send samples to Japan, Europe and the U.S,” says Anjali Stewart, co-founder and designer of Twenty-Seven Names.

“Increasing the number of agents and buyers able to physically view the collections has helped grow our export sales and raise our profile.”

FINZ executive officer, Mapihi Opai, says, “The scholarship provides much needed exposure and assistance for talented New Zealand fashion exporters, which not only raises the profile of their brands, but lends a tremendous amount of credibility to their businesses, both here and internationally.”

Entrants are required to complete an official application form and submit lookbooks from previous collections. Applications will be judged across several categories, including ‘brand and design’, ‘sales and marketing’ and ‘export strategy’.  

South Africa:Fashion Week brings hope to dying textile industry

 

The eight edition of the Africa Fashion week in Johannesburg has brought a glimmer of hope to the dying textile industry of the biggest economy in the African continent.

Most of the designers who showcased their collections used South African produced textiles and took the help of craft workers to design shimmering fashion clothing.

One designer - Thula Sindi has embroidered his collection with the help of skilled seamstresses who work under cooperatives in the Johannesburg factory areas.

Another Durban-based fashion designer - Dax Martin had his swimwear and lingerie line produced by local tailors.

The industry is hopeful that these designers will showcase and sell their collections across the globe, which will in turn bring business for the local textile sector.
 

USA:Launch of Giambattista Valli's collection at Macy's

 

This Wednesday, Macy's will debut the new Giambattista Valli collection, the fourth in the retailer's series of limited-edition, designer capsules created exclusively for its Impulse department. Fêted for his effortless glamour, versatility and innate sense of "what women want," Giambattista Valli's first-ever collaboration will bring ultra-feminine, jet-set style to the affordable fashion arena for the holiday season.

Featuring sequin-encrusted jackets, soutaché dresses and flirty blouses, "Giambattista Valli for Impulse only at Macy's" will be sold in approximately 225 Macy's stores nationwide and on macys/impulse beginning Oct. 26.

"This collection is a passport into my world and a chance to experience my Couture House and Paris itself," said Giambattista Valli. "Each dress is a collector's piece and an invitation to join my exclusive group of 'Valli girls.'"

The Giambattista Valli capsule is a true reflection of the designer's trademark sensibility and creative flourishes that have made him an international sensation. Featuring gloriously feminine fabrics and bold prints, the collection is grounded in red and black with gold, grey and fuchsia infused throughout. The line will feature cocktail dresses, flirty skirts, feminine blouses and lightweight jackets in key textures such as lace, tweed, brocade, faux fur and point d'esprit tulle.

"We are thrilled to have Giambattista Valli's limited-edition collection at Macy's," said Jeff Gennette, Macy's chief merchandising officer. "His design is synonymous with the overtly feminine and unapologetically luxurious, and these collectible pieces offer his authentic style to a customer who craves high-end fashion at an incredible price."

To welcome the arrival of Valli's exclusive collection, Macy's will host a celebratory launch event at its New York flagship, Herald Square, at 6 p.m. on Oct. 26 in the Impulse department on the 2nd floor.

Beginning Oct. 26, 2011, Macy's customers can purchase the "Giambattista Valli for Impulse only at Macy's" collection at website.

Born and raised in Rome, Giambattista Valli studied at the Istituto Europeo del Design and Central St. Martin's School of Arts in London. Returning to Italy, he studied under Roberto Capucci for two years and was introduced to the dramatic haute-couture clothes and the bursting colors of the Roman master. Following that period, the Fendi family called him to oversee, as Senior Designer, the newly born Fendissime Line.

Appointed Senior Designer for Krizia in 1995, Valli quickly made his two great dreams become a reality in 1997. After moving to Paris to pursue the opportunity to combine his prêt-à-porter and couture sensibilities, he met Emanuel Ungaro, for whom he headed the design studio alongside until 2001. Launching his own collection in March 2005, Valli held his first solo show in Paris. Showing twice a year during Paris Fashion Week, his collections are sought after by international style icons who have rapidly endorsed his talent by wearing his clothes.

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home.  

Canada:Lauren Elaine’s Black Label Swim collection at VFW

 

Classic California-cool travels to Canada as LA-based celebrity designer Lauren Elaine debuts the new SS2012 Black Label Swim collection at Vancouver Fashion Week (VFW) on November 5th.

Attendees will be the first to preview the new collection mixing 70s exotic with California beach-girl whimsy, and featuring an array of decadent bikinis, evening-worthy après-swim cover-ups and resort wear, as well as a handful of chic separates and casual gowns. The 32-look runway show kicks off at 2pm at Masik Studios.

For the new SS2012 Swim collection, Designer Lauren Elaine has imagined a variety of couture bikinis and swim separates with a focus on clean shapes embellished with plenty of details. "I've always found it difficult to find swimwear that is unique and feminine without it being over-the-top or tacky.

My aim when creating this collection was to take my design aesthetic from the Black Label dress collection, and apply it to swimwear," says Elaine. "I wanted to give my suits an added regal touch while keeping them effortless."

Originally known for her modern-day princess design aesthetic as reflected in the Black Label dress collection, Lauren Elaine officially launched the Black Label Swim line as part of the Lauren Elaine brand in June of 2010, in Hollywood CA. Since the launch, Lauren Elaine Swim has taken warm weather climates by storm- and has been seen in a slew of the summer's hottest magazine editorials- including the official swimwear for the Swimsuit Edition of Fitness and World Physique Magazine.

In September of 2011, Lauren Elaine Swim was featured on the new season of Americas Next Top Model All-Stars. The Lauren Elaine brand officially debuted during LA Fashion Week in October 2009, and Elaine's pieces have graced the pages of such high profile publications as Vogue and Women's Wear Daily, and garnered a celebrity following on the red carpet.

As a featured international designer for Vancouver Fashion Week, Lauren Elaine looks forward to presenting an inspired show and bringing a taste of southern California chic to Canada.  

Sweden:Essence of Versace for H&M - moment in fashion

 

Versace’s collection for H&M is full of the pieces that have made the house of Versace legendary. Dominated by colour, print and cut, the brand’s creative director Donatella Versace has gone back to the archives to bring some Versace classics to a whole new audience.

Iconic dresses are the focus of the women’s collection, while menswear is centered on sharp tailoring. And, for the first time, an H&M designer collaboration will include homeware pieces, reflecting Versace’s influential home designs. All collections will be available in around 300 stores worldwide, as well as on-line, from November 17.

"The collection for H&M is the essence of Versace. For the collaboration we've brought back from the archives, as well as from more recent collections, some of the icons of Versace such as the bright prints, the Greek key and daring cuts. I can't wait to see how H&M’s wide audience will make these pieces their own." Donatella Versace.

“Versace’s collection for Hennes & Mauritz AB (H&M) is a moment in fashion. It is full of strong pieces that stand out, with colours, prints and cuts that are clean and precise. The women’s collection is flattering and full of dresses, while the men’s collection is very sophisticated. When I think about Versace I think of iconic items. With this collection for H&M we’ve got the essence of Versace.” Margareta van den Bosch, creative advisor at H&M.

Versace’s collection for H&M includes many of the iconic designs. For women, a classic black silk crepe dress has gold Grecian buttons on its patent straps, while the flow of a floor-length goddess gown is balanced by boning in the bodice. For night-time shine, multi-colour sequin dresses are covered in archival Versace prints, short metallic dresses come in either silver or gold, and strong colour shift dresses are embellished with studs in classic Greek motifs.

For H&M, Versace has revisited some of its most famous prints, which for women are used on pieces such as dresses, short pleat skirts, velvet bomber jackets, leggings and jeans. Meanwhile the importance of leather for Versace is reflected in leather jackets that come decorated with gold studs and zips. Accessories include a high-heeled laced boot and a studded suede high-heeled sandal, along with studded leather bags as well as velvet bags covered with the Miami palm print.

Versace’s men’s collection for H&M is a mix of slick tailoring and pieces of extravagant pattern. Suit jackets and trousers come in either black or pink, while a black tuxedo jacket has metallic tip trims on its pockets, and shirts have metallic wing-tips on the collars. Versace’s palm and optical prints are used on T-shirts, as well as on thin-knit cashmere sweaters, while print is also used on velvet bombers, jeans, and even swim trunks.

There’s leather in the men’s collection too, with a quilted leather jacket trimmed with gold studs in the Versace classical Greek pattern, which is repeated down the sides of black cotton shorts and a rolled-sleeve T-shirt. Accessories include embellished beanies and patterned caps, embellished or print scarfs, hi-top sneakers and the perfect dress shoes.

Versace’s home pieces for H&M take full advantage of the house’s iconography, with pillows and the bedspread resplendent in the multicolour floral Japanese fan print, bringing the complete Versace lifestyle to H&M.  

USA:Ralph Rucci & Donald Brooks join Fashion Walk of Fame

 

Fashion designers Ralph Rucci and Donald Brooks became the newest members of Seventh Avenue’s legendary Fashion Walk of Fame. The pair joined two dozen others immortalized in the heart of the world’s fashion capital in a star-studded ceremony this morning at the Bryant Park Grill.

At the induction, a who’s-who of New York fashion got a firsthand look at the bronze plaques that will pay lasting tribute to these two fashion icons.

“Ralph Rucci and Donald Brooks have left a lasting impression on the world of fashion with their extraordinary contributions to design and reverence for materials,” said Barbara Randall, president of the Fashion Center BID.

“We are delighted to honor their outstanding contributions in the Fashion District, home to so many of the most influential and renowned designers and industry elite. As the fashion epicenter of the world, we are proud to showcase them on the Fashion Walk of Fame, a destination for fashion-loving New Yorkers and tourists alike.”

The Fashion Center Business Improvement District (BID) established the Fashion Walk of Fame in 1999 to honor individuals who have had an extraordinary impact on fashion through either innovative design or the use of materials, or significantly influenced the way America dresses.

Decorative plaques honoring these designers are embedded in the sidewalks along the east side of Seventh “Fashion” Avenue from 41st Street to 35th Street, in the Fashion District. Each plaque displays an original sketch and a brief description of their contribution to fashion and the designer’s signature.

Ralph Rucci
Celebrities including Gwyneth Paltrow, Whoopi Goldberg and Martha Stewart have worn designer Ralph Rucci’s creations over the course of his impressive career. His fashion and accessories line, Chado Ralph Rucci, was launched in 1994 and is known for its impeccable craftsmanship and luxurious materials.

Rucci’s gowns are included in the permanent collections of the Victoria and Albert Museum in London, the Costume Institute of the Metropolitan Museum of Art in New York, The Philadelphia Museum of Art and the Los Angeles Museum of Contemporary Art, among others.

“It is a great honor to be recognized for your work and for your efforts,” said Rucci. “I share this honor today with the members of my staff and, above all, with the dedicated people in my workrooms who are among the finest artists and craftsmen/women in the world.”

Born in Philadelphia, Rucci attended the Fashion Institute of Technology and started his first job in fashion, working with Halston, in 1977. Rucci is also an accomplished painter and his artwork is displayed in galleries in New York and San Francisco.

Donald Brooks
Late fashion designer Donald Brooks died in 2005 at age 77. He was born in New Haven, Connecticut and raised in Manhattan, attending the Fashion Institute of Technology and Parsons School of Design. He made his first foray into fashion as a window designer for Lord & Taylor, where his work caught the eye of the department store’s president, who hired him to design a collection for the retailer.
 

USA:Chicago Fashion Week to close with ‘A MAYAN TALE’

 

Designer Anna Fong will close out an extraordinary week of fashion events with an exclusive preview of her Spring 2012 Collection on Friday, October 21 at Chicago’s landmark BLACKSTONE RENAISSANCE HOTEL.

Fashion Designer Anna Fong Previews 2012 Spring Collection during Chicago Fashion Week 2011 Finale.

Drawing inspiration from her recent trip to Central America, Fong introduces "A MAYAN TALE" which pays homage to her Guatemalan heritage. “I’m really excited about the preview of my Spring 2012 collection”, Fong exclaims. She continues, “It’s my most personal line yet because there are elements inspired by my culture in each piece”. Attendees at Fong’s preview show can expect a presentation of rich, colorful hand-woven fabrics, in functional yet feminine silhouettes.

USANNA NEGOVAN of MICHIGAN AVENUE MAGAZINE will officiate as stunning models from the ROCK AGENCY hit the runway to give a glimpse of the 'effortlessly chic' ensembles Fong has crafted for next season. Event attendees will also be among the first to view the newly debuted 2012 MERCEDES-BENZ C-Class Coupe to be displayed on the red carpet.

'A Mayan Tale' will be an interactive affair, commencing with cocktail hour and a Styling Preview by industry veteran TONY DE PASCA of CARISSIMA SALON. After the fashion show, guests will have the opportunity to win several different prize packages (valued from $250 - $1,000 each) donated by generous sponsors: BANG & OLUFSEN, SUNDA RESTAURANT, ZAZU SALON & DAY SPA, THE UNDERGROUND and BELLA COLLETTA JEWELRY. All proceeds from the auction will go to benefit a charity focused on ending human trafficking – an issue near to the designer’s heart.

DIET PEPSI – Fong’s diet beverage of choice - will also provide fashionable SWAG bags to the first 100 guests. The Anna Fong Fashion Preview for Spring 2012 will be an experiential affair to be remembered.  

USA:The Sophia Tolli Couture Trunk Show

 

House of Brides announces the date for the upcoming trunk show in November. The trunk show will showcase the designer’s 2011 wedding dress collection, which will be on display for customers to view and try on. Special incentives are often offered during trunk shows.

The Couture salon in Chicago will host the designer show exclusively. The Sophia Tolli Couture Trunk Show is Friday November 11th, Saturday November 12th and Sunday November 13th.

Designers and retailers use trunk shows to preview and feature a collection. The term “trunk show” was coined from designers transporting their bridal gown samples in steamer trunks to studios.

House of Brides Couture was originally located on Michigan Avenue in the popular shopping district. The salon later moved to its current location in River North. President Eva Buziecki said, “The store moved so our customers could get an exclusive shopping experience. The River North neighborhood offers boutique shopping without the tourist attractions of Michigan Avenue.”

The salon is located at the corner of Franklin and Superior Avenues. As Brides enter the doors, they are presented with a vast showroom. The showroom has a loft feel with exposed brick and ductwork. The salon has a boutique feel with Gold tones and luxurious decor. Couture wedding dresses, jewelry and accessories are all on display with seating and staging areas on the perimeters of the showroom. A large bridesmaid and special occasion department is located at the back of the store.

Trunk shows are exclusive events where wedding dress samples are on display and are available for brides to view and try on. House of Brides specializes in Couture, exclusive and one-of-a-kind bridal gowns. Customers are catered to and served champagne and Hor d’oeuvres while shopping. The shows are by appointment only to ensure brides are given the ultimate experience with an expert sales consultant. Industry Consultant Dale Buziecki said, “The consultant dresses the bride from head to toe for the complete bridal look. They also bring the brides to the stage area to capitalize on the bridal experience.”

The Sophia Tolli 2011 collection will be highlighted at the trunk show scheduled November 11th – 13th. Popular styles from previous season will also be included. The wedding dresses offer traditional to contemporary styles, luxurious fabrics, exceptional fit and an emphasis on craftsmanship.

House of Brides trunk shows are by appointment only. The Sophia Tolli Trunk Show is November 11th – 13th. The show is available at the Couture salon in Chicago.

House of Brides established its first brick-and-mortar store in 1929 and has since grown to 10 Chicagoland stores and global E-Commerce website. Millions of Brides and their wedding parties visit our salons and global website forover 30,000 wedding and special event products.  

USA:Doo-Ri Chung to design for Macy’s 'Impulse'

 

Macy's announced Doo-Ri Chung as the next acclaimed fashion designer to take part in the designer capsule collection series for the retailer's contemporary fashion 'Impulse' department. In its second year, Macy's capsule initiative will continue partnering with celebrated designers from the United States and around the globe.

Sold in approximately 225 Macy's stores nationwide and on macys website beginning Feb.15, the "Doo-Ri for Impulse only at Macy's" collection will include art-inspired prints, jersey pieces mixed with leather, beautifully detailed knitwear and Doo-Ri's iconic draping, all at an affordable price.

"My clothes have always been about making women feel elegant and modern, which is why I am so excited about this capsule collection," said Doo-Ri Chung. "It truly embodies the confidence and creativity of the modern woman."

The Doo-Ri capsule reflects the designer's signature styling and treasured craftsmanship that have made her an instant success. With modest, yet fascinating details, from the choice of fabric to her signature draping, the Doo-Ri capsule is a fusion of sumptuous and collectible pieces that can easily transition from day to night.

The collection will feature soft fabrics, art-inspired prints and feminine silhouettes, all grounded in blues and greys with red, black and orange infused throughout. Standout pieces include statement outerwear, including a trench and blazer, short and maxi length dresses, sweaters and cardigans, knit and faux leather mixed skirts and leggings, and great blouses. Offering a sneak peek at spring, the "Doo-Ri for Impulse only at Macy's" collection combines collectible pieces that are modern, versatile and wholly feminine, representing a woman that is effortlessly chic.

"We are thrilled to reveal Doo-Ri as the next and first female designer to partner with Macy's designer capsule collection program," said Jeff Gennette, Macy's chief merchandising officer. "Doo-Ri understands what women want to wear and how elements like fabric and silhouette can flatter the body. The collection's balance of ultra-feminine styling and use of print and color embodies exactly what our customer is looking for when shopping for spring fashion."

Doo-Ri Chung has quickly established herself as a designer whose work is admired as much for its beauty as for its technical brilliance. Since launching her signature collection in 2003, Chung has made her mark as one of the leading lights of the next generation of great American designers. Following graduation from the prestigious Parsons The New School of Design, she worked with the legendary Geoffrey Beene for five years and rose to the position of lead designer. During her tenure, she honed her gifts for sinuous draping and technical precision that have become the hallmarks of Doo-Ri design.

The brand rapidly found critical and commercial success in the densely populated New York design community. Within ayear of launching her label, Chung was named as a finalist in the first-ever Council of Fashion Designers of America/Vogue Fashion Fund (CVFF) and was prominently featured in the Douglas Keeve film "Seamless," which documented the challenges and triumphs of three talented designers with growing businesses.
 

USA:Jacqueline Depaul as signature model for Stiletto line

 

Orange County, California Designer Loralee, CEO of Stiletto Clothing, has selected model Jacqueline Depaul as the signature model for the Stiletto line.

“My customers are sophisticated women, ages 35-60, who want chic, feminine, and wearable clothing. Jacqueline has the statuesque lines of a runway model combined with the elegance of a confident, experienced woman. Jacqueline represents my customer perfectly and is a precise match to my brand,” says Loralee.

Jacqueline Depaul is delighted to be the named the Stiletto signature model. “Stiletto is unique, high quality, and flatters all body types. My 5’1” and 6’1” sisters both enjoy wearing Stiletto. The line is remarkably comfortable- it’s hard to believe you can look so tailored but feel like you are wearing your pajamas. Stiletto is perfect for the modern woman on the go.”

The 5-foot-11-inch beauty just landed a contract with Wilhelmina, the world-renowned modeling agency, after winning the 2011 Wilhelmina 40+ Model Search Contest. Depaul competed against 5,000 women for the title. The contest was co-sponsored by Miraclesuit, Estee Lauder, and Macy’s, brands who are keenly aware that there is a powerful need in the marketplace to cater to women over the age of 35.

Loralee caters exclusively to this age demographic, and is adamant about using models like Depaul for her marketing. She prefers not to show her designs on younger models, bucking the fashion industry convention that craves youth. “Those young girls are not my customers, nor are they really the customer of any high-end brand. Women 35-60 years old are the only ones who have the money to buy expensive clothing. Why aren’t we marketing directly to them using models they can relate to?”

Marti Barletta, CEO and founder of the TrendSight Group, agrees with Loralee and states that marketing to women over 35 is not only smart, but also critical for designers and retailers.

“The fashion industry might want to take note that consumers 35-to-64-years-old are spending more on women's apparel than consumers under 35,” states Barletta. “Not just a little more. Older women are spending 88% more than younger women on women's apparel. Boomer women, those 46-64 years old, are spending 62% of that total.”

If women over 35 are spending top dollar to look great, designers like Loralee who cater directly to them are likely to cash in handsomely.

Various couture designers are also calling upon the fashion industry to include the older female demographic in their marketing. Spanish designer Juan Duyos cast four models in their 60s to strut his styles down his Madrid Fashion Week catwalk in his 2010 fall show. "I am fed up with seeing 20-year-old models advertise anti-wrinkle creams for women aged 60," states Duyos. "Beauty does not end at 40 or 50." Duyos also describes elderly women as being "just as beautiful as 20-year-olds.”

Depaul asserts that not only should designers cater to women over 35 using age appropriate models, but they should also keep the aging female body in mind when tailoring their designs. “Women today are taking great care of themselves and they are more fashionable than ever, even into their 60s,” says Depaul. “But we still have older bodies. We have cellulite, belly fat, bigger hips and thighs, but that doesn’t mean we want to dress like old ladies. We want designers to give us modern, beautiful clothing choices that work.”
 

Germany:Ethical Fashion Show Berlin in ‘ewerk'

 

Ethical Fashion Show Berlin which will held at ewerk, Wilhelmstrasse 43, D-10117 Berlin on the date of 18 to 20 January 2012.

Sustainable lifestyle meets international trend when the Ethical Fashion Show Berlin makes its debut during the coming Berlin Fashion Week. To be held for the first time as an independent event, the Ethical Fashion Show Berlin will present street fashion and casualwear made using sustainable methods in the heart of the Germany fashion metropolis. The 1st Ethical Fashion Show is being organised by Messe Frankfurt and will take place at the ‘ewerk’ in downtown Berlin from 18 to 20 January 2012.

Thereafter, the Ethical Fashion Show Berlin will be held biannually as a future and quality oriented event during the Berlin Fashion Week. The distinguishing features of the new fair will be an in-depth understanding of the modern, urban lifestyle, a sure taste for good design and a high level of quality among the green labels on show.

Street fashion and Casualwear
“The Ethical Fashion Show Berlin targets visitors and exhibitors who regard ecology and ethics as essential aspects of modern life and position themselves in the middle of the fashion market with modern street fashion and casualwear”, explains Magdalena Schaffrin, the co-founder of the GREENshowroom Berlin who is organising the show on behalf of Messe Frankfurt. “The common denominator for exhibitors, visitors and the organisers is the philosophy of visionary, sustainable and social fashions.”

With the ‘ewerk’ event location, the Ethical Fashion Show Berlin has found an authentic home in the heart of the German fashion metropolis. As an established venue for fashion events, ‘ewerk’ is distinguished by high functional and aesthetic standards. The individual character of the brands being shown will be underscored by the special atmosphere of coolness and glamour. Situated in the central Berlin-Mitte district, the Ethical Fashion Show Berlin is well linked to the main locations of the Berlin Fashion Week and thus embedded in one of the world’s biggest events for fashion and lifestyle.

GREENshowroom rounds off the centre for green fashion
Together with the GREENshowroom, the fair for sustainable highend fashion, the Ethical Fashion Show Berlin represents a new, powerful focal point for the international green fashion scene. The Ethical Fashion Show Berlin in ‘ewerk’, the GREENshowroom in Hotel Adlon Kempinski and the Mercedes-Benz Fashion Week at Pariser Platz will be linked by a shuttle service on all three days so that visitors can move quickly and comfortably between the individual venues.

The GREENshowroom in the Hotel Adlon Kempinski made its debut under the direction of Messe Frankfurt during the Mercedes-Benz Fashion Week Berlin last July and, as the biggest event for green fashion in Berlin, was a great success. Numerous trade visitors, journalists and guests saw the presentations of 40 fashion labels with sustainable high-end fashions, accessories and lifestyle products.