USA:Premiere of The Same Guy Spring 2011 Collection at Project LV

 

The Same Guy clothing line is premiering its Spring 2011 collection of easy-to-wear staples at Project Las Vegas, Booth #18000, at Mandalay Bay Convention Center, August 17-19, 2010. The latest designs revolve around minimalist aesthetics that fit every lifestyle and occasion.

The Same Guy is so much more than a basic clothing line. Each garment is designed and produced with carefully selected materials, painstaking attention to detail and unique designs. Fashion designer Christian Audigier spent months choosing the finest materials to use as the foundation for the garments. He then directed his creative genius toward incorporating proprietary denim washes and treatments, producing garments with an unforgettable feel.

The pieces are sewn into a variety of flattering and versatile bodies. Rounding out the designs is a wide range of extraordinary color choices. Each piece is meticulously planned and executed for the perfect fit and feel.

The Same Guy offers different groupings of clothing to suit all fashion needs. The Softest line consists of sensuous cottons that hug your body like a second skin. Each garment in the Toughest line is intricately treated, and the unique pieces contain holes, wham stitching, grinding and raw edges. The Delicate line offers an unprecedented 80/1, and is the most luxurious, silk to the touch cotton available on the market today. Other group offerings include the Freshest, which brings innovative fabrics in the newest bodies; the Velvet incorporates odyssey and sea washes that are truly one-of-a kind; and the Fearless, using specialty washes such as acid wash, can wash and white seam takes fine jersey to a whole new level. The Same Guy garments are treated individually, so no two pieces are ever the same.

The Same Guy is the clothing you live your life in. All garments are made in the USA, in Los Angeles, California. The Same Guy offers knits for men and women and retails between $32 and $92, making the collection affordable and practical.

The Same Guy presently has stores in Los Angeles on Melrose Avenue, New York and San Francisco, and has launched in Europe and Asia. It is also available at Bloomingdales, and exclusive retailers such as Kitson, Atrium, Le Lotus Bleu, Lulu Denim and Lulu Couture. 

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USA:Fashion brand Heart N Soul to foray into footwear

 

Junior lifestyle apparel brand, Heart N Soul, is teaming up with shoe experts, East Lion Corporation, to add Heart N Soul Shoes to its already extensive apparel collection. “We’re really looking forward to being able to provide our customers with a complete range of options to build their look from head to toe,” said Ana Mickle, Marketing Manager of Heart N Soul.

Los Angeles based Heart N Soul has become a force to be reckoned with since its foray into the junior contemporary market in 1996. Partners and creative visionaries, Jodi Sundberg, Lars Vicklund, and Kevin Talbot, with the help of a dedicated team of designers, have developed a fun and affordable apparel line, as well as a plus line, available at mid-tier department and specialty chain stores like Kohls, Sears, JC Penney and It’s Fashion.

East Lion Corporation is a privately owned family business with 28 years of experience in the shoe industry. James Kuo and his dynamic duo, daughters, Julie and Connie, handle every aspect of their business. Julie is Vice President of East Lion Corporation and Connie is involved in design.

“Heart N Soul and East Lion Corporation are a great fit,” said Scott Miller, VP of Heart N Soul Shoes. Mick Mankowski, President SB Licensing, agreed and was instrumental in brokering the deal.

The new footwear collection is set to retail and will include flats, heels, sandals, wedges, boots and pumps in a variety of styles that will perfectly complement Heart N Soul’s apparel line with its offering moderately priced, trend focused shoes.

The new footwear collection is slated to hit stores in November. In the meantime, the collection will be showcased this August at Footprints, WSA and FN Platform. 

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USA:Introduction of Bebe Sheer

 

bebe stores, inc. has introduced bebe SHEER, a new fragrance complementing the distinctive вЂbebe look’ that incorporates timeless quality and style with an unmistakable hint of sensuality.

“bebe SHEER has been created with the bebe woman esthetic incorporating a fresh & playful spirit with an unmistakable hint of lush florals and sensuous musk,” commented Manny Mashouf, Founder & CEO of bebe stores, inc. “This new scent captures the same seductive qualities as the bebe signature fragrance but evokes an emotion that is a little more subtle, capturing a feeling of romantic sensuality.”

Inspired by the airiness of sheer fabrics…organza, tulle and silk. The scent’s top notes of citrus cocktail, apple and green floral, mix with middle notes of peony, rose, jasmine and freesia for a soft luster of sandalwood, musk and amber. Different than the bebe Eau de Parfum, the bebe SHEER fragrance is airier, more open and brighter. The perfumers, Claudette Belnavis and Jean Jacques of Takasago, used less amber notes and added fresh, lush watery fruits. In addition, the floralcy is lighter and more transparent for a delicately sexy impression.

Drawn from the sensuous curves of the female form — the heart — will continue to be the iconic representation on the packaging of bebe fragrances. It is symbolic of the central emotion that defines the bebe woman – fashion-forward and romantically playful. She’s hip and cool, young and fresh and always the center of attention.

The pastel pink color on the bottle and box evoke a sense of femininity and the distinctive languid font on the packaging creates a new unique visual identity for the Eau de Parfum. The flirty bebe SHEER pattern adorns the secondary packaging with a window allowing a peak inside. Upon opening, the bottle is revealed…a curvaceous glass embodied by a pastel pink metal heart, debossed with the bebe logo. The pink pave crystal heart charm adorns the 100ml exclusively and a silver heart charm encircles the 50ml package. Both exquisite charms are discovered upon opening the package.

Like the signature bebe fragrance, which launched in August 2009, bebe SHEER was created, developed and is being produced by Inter Parfums, Inc., bebe’s fragrance and beauty partner. In addition to 213 bebe doors in North America, bebe SHEER will be available for sale at over 300 Dillard’s doors and approximately 350 Ulta doors. International distribution is also underway in Latin America, Europe, the Middle East, and Asia.

Commenting, Jean Madar, Chairman & CEO of Inter Parfums, stated, “We have every confidence that we will have another hit with bebe SHEER, just as we continue to have with the signature bebe scent, where strong sales were also attained in regions of the world with few if any bebe stores. With bebe SHEER, we have bottled, вЂsubtle sexuality’, which represents another facet of the fiercely loyal bebe customer. Just as the bebe aficionado builds her wardrobe with new bebe pieces each season, she also builds her fragrance wardrobe to complement her outfits and her moods.” 

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USA:Modeux By Claudia Endler - A new fashion jewelry line

 

Claudia Endler, designer and owner of Claudia Endler Designs, a premier contemporary fine jewelry company based in Los Angeles Brewery is launching a new fashion jewelry line, Modeux By Claudia Endler, in the upcoming week.

Modeux is a refreshing and modern take on fashion jewelry. In her latest line, Claudia Endler draws from the fundamentals of geometry and architecture to create pieces that are as forward as they are feminine; as striking as they are beautiful. The inspiration behind Modeux's effortless contemporary look is the on-the-go modern woman who craves stylish and sophisticated fashion jewelry.

An extension of the elegant Claudia Endler Designs, Modeux offers the same modern feel at a modest price point without sacrificing precision or craftsmanship. The Modeux line is crafted out of pearls, onyx, quartz, sterling silver, gold plated and blackened sterling silver. Modeux is fun, accessible and fashion; all within reach.

Los Angeles-based Claudia Endler Designs is a premier designer of distinctive, contemporary jewelry specializing in combining the best of graphic design, art and architecture. Each design features architectural- and geometric-inspired elements to create a sculpturally visual impact and is handcrafted in 18K white, red or yellow gold or platinum. Collections and custom designs include singularly unique creations for men and women, such as stackable rings, statement pieces and wedding designs. 

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USA:The stride rite Family is proud to announce вЂRobeez by stride rite’

 

Stride Rite Children’s Group, a leading provider of premium children’s footwear, announced that it is co-branding Robeez, the industry-leading Soft Sole pre-walker, as вЂRobeez by stride rite.’ With its beloved mini-masterpiece designs and вЂbest for baby’ features, Robeez by stride rite is the first step in a full footwear solution for children spanning from pre-walkers to preschoolers and beyond.

Robeez by stride rite will continue to lead the way in providing premium baby foot coverings from the first cuddle to wobbly first steps and now integrated with the stride rite fit, quality and commitment that every mom trusts. The newly co-branded collection is available throughout all stride rite retail stores.

"Robeez by stride rite is stride rite’s first introduction with new moms in providing them a full progression of shoes for every special moment and developmental step,” said Sharon John, president of Stride Rite Children’s Group. “With the co-brand, we are ensuring current Robeez and stride rite moms have a collection of footwear that incorporates Robeez whimsical designs with stride rite quality, innovation and craftsmanship for their little ones to embrace life with confidence and playful energy every step of the way.”

Robeez by stride rite Soft Soles and Mini Shoez are ideal for babies who are developing and starting to gain motor skills for walking. This move is a natural pairing that brings new confidence to those first steps in baby shoes, which stride rite has been delivering since 1919. Robeez joined the stride rite family in 2007, and as the first step in the stride rite brand, Robeez by stride rite now offers the perfect learning-to-walk experience with shoes that support little feet and give them room to grow.

Each shoe is designed to flex and bend to help promote healthy natural foot development. And with the elasticized easy on, stay-on feature, those little feet will always be protected. Robeez by stride rite takes great pride and care in crafting the perfect pair of shoes. From fit to the finishing details in a final stitch, each shoe is created to give pre-walkers the very best protection.

The Robeez by stride rite collection will continue to feature multiple designs and styles for the newborn to two-year-old with its Original Soft Soles and Mini Shoez collections that include Eco Soft Soles, 3D Soft Soles, Mini Shoez and Booties. 

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UK:KEIA chooses Moda to launch new swimwear collection

 

UK-based D-plus cup size lingerie label Keia is using the next edition of Moda Lingerie & Swimwear to launch its first swimwear collection.

National trade fashion event Moda will take place on 8-10 August 2010 at NEC Birmingham.

The D-plus capsule collection is the brand’s first foray into swimwear, and will offer solid colours that can be mixed in with the classic polka dot print ranges designed for relaxing on the beach.

Styles include underwired plunge padded bikini tops, plunge swimsuits with adjustable legs, underwired tankini tops and a choice of tie side or deeper short.  

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India:You don’t possess a Xylys, it possesses you

 

Xylys, the premium Swiss made watch brand from the house of Titan , redefines itself with an all new campaign that embodies the irrational desirability of the brand. The new creative expression is carefully designed to reflect the effect Xylys watches have on their consumers. The stunning designs have captured the hearts of many watch connoisseurs. The brand thought is encapsulated in the words “You don’t possess a Xylys, it possesses you”.

Post the launch in 2006, the brand has seen the volume doubling between 2006-2007 and 2007-2008 and is growing at about 33% since then. Xylys is all set to sharpen its positioning that is expected to connect with its consumers at a deeper level. The new identity reflects the attitude, lifestyle and personality of the new generation consumer.

New Xylys Campaign –“Obsessive Desire”
The new Xylys film is about a popular and happening man becoming completely withdrawn and besotted with the object of his fascination, a Xylys watch. It is a story of a man’s obsession, with his Xylys watch. He is so magnetically attracted to the watch that he becomes oblivious to the world around him. Falling in love can do strange things and that is perhaps what happens to him after he acquires his beautifully crafted Xylys watch.

According to Ms. Suparna Mitra, Global Head - Marketing, Titan Watches “Following the successful launch of Xylys in 2006, we have decided to re-invigorate the brand and give it an imagery that will enable us to engage, entertain and connect with our consumers better. The new campaign communicates a simple story while reinforcing the brand’s enhanced positioning.”

“You see it all around you, people treating their bikes, cell phones, etc as their sweethearts. I’ve even heard of a woman who married her laptop! That’s where the idea comes from,” says Mr. Mukund Sharma, Creative Head, Rediffusion Y&R Bangalore.

Adds Mr.Arun Kumar, Creative Head, Rediffusion Y&R, Bangalore: “In all consumer research the strongest thing that came out was the product design and the irrational pull it created. We have tried to weave a story on this product truth and push the limit on what Xylys can do to the user.”

Conceptualised by the creative team at Rediffusion Y&R, Bangalore the new Xylys TVC is on air across leading channels with focussed reach. 

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