Friday, July 24, 2009

India:Bata India shows remarkable growth in tough times


Bata, India’s leading footwear retailer and manufacturer announced its financial results for the second quarter ended June 30, 2009. The Company posted a 8% growth in revenue at Rs. 30,862.6 lacs as against a revenue of Rs. 28,578.2 lacs in the same period last year. The Profit before Tax grew 26% at Rs. 2,718.4 lacs as against a PBT of Rs.2,158.1 lacs in the same period last year.

Announcing the results, Mr. Marcelo Villagran, Managing Director,Bata India Limited said, “Even during the tough economic times, our business has performed remarkably. Our strategy of opening large format stores continues to give us success and we continue to invest in expanding our retail business. The new trendy Bata collection and better shoe designs, value pricing, coupled with improved customer service, has helped us to grow.”

Bata India continues to show a marked growth in the current economic scenario and opened 12 new retail stores and also renovated 25 existing stores during this period. The new Bata shoe stores are based on the international format of Bata Stores and have a minimum area of 3000 sft.

Primarily located in Tier 1 & 2 cities, such as Ahmednagar,Anand,Belgaum, Bhopal, Cochin, Jabalpur, Mohali, Mangalore, Varanasi, Vijayawada, and many others, apart from the metros, these new stores continue to deliver to customers in these small cities, the new contemporary and trendy range of Bata footwear sold in an international style outlet.

Bata continues to focus on continuous improvement of it shoe designs for the youth and women segments. The company introduced a spring summer collection and monsoon collection to meet the growing demand for shoes in these categories.

Bata India is the only retailer to be listed in the top 50 companies of Brand Equity’s Most Trusted Brands 2009. This independent nationwide survey conducted for Brand Equity by Nielsen is the benchmark for Trust, an ageless virtue and the ultimate pinnacle that every marketer and every brand wants to achieve. 

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