M*A*C Cosmetics announced today that it will host a series of runway shows, presentations, special events and other creative activities at Milk Studios during New York Fashion Week (September 10-17) for the Spring 2010 season.
M*A*C and Milk will offer designers multilayered support including; space for their shows, presentations and press appointments. A designer will also have the option to hold castings, hair and makeup tests and look book shoots at The Milk Building (450 West 15th Street) throughout the duration of Fashion Week.
Supporting designers and the fashion community has always been part of both M*A*C and Milk's DNA and is the driving force behind this project. The objective for both partners, already entrenched in the fashion and design community, is to create a space where designers, makeup artists, hair stylists, photographers, media, retailers, design schools and students can come together. The desired result for this collaboration is to inspire new ways of presenting and showing collections in a unique environment, fostering the evolution of Fashion Week in New York.
To date, the designers who have confirmed participation including runway shows, presentations, creative projects, or special events, are: Adam Lippes, Alexander Wang, Altuzarra, Band of Outsiders, Barbara Tfank, Costello Tagliapietra, Erin Fetherston, Pamela Love, Peter Som, Preen, Proenza Schouler, Temperley London and threeASFOUR.
Estee Lauder Group President John Demsey, commented, "As a longtime supporter of New York Fashion Week, M*A*C is proud to take its advocacy to the next level with this initiative. The M*A*C brand celebrates fashion and encourages creativity. We are delighted to help bring the vision of these talented designers to fruition."
Milk Studios founder and Creative Director Mazdack Rassi added, "Historically, Milk Studios has been a mecca for the fashion industry. I am so thrilled to partner with M*A*C in order to continue our mission of creating a space where some of the most exciting and creative designers of our time can flourish."
"M*A*C PRO Artists have been permanent fixtures backstage during New York Fashion Week for nearly 15 years. The M*A*C and Milk initiative is an exciting opportunity. We look forward to continuing to provide makeup artistry support to renowned and emerging designers showing their collections in all New York Fashion Week venues," says Gordon Espinet, Vice President of Global Makeup Artistry, M*A*C Cosmetics.