Cosmoprof Asia, the international event second only in the world to Cosmoprof Worldwide Bologna and the largest show in the beautysector in the Asia Pacific region, held at the Hong Kong Convention and Exhibition Centre from 10 to 12 November, 2010, has once again confirmed its importance to the global beauty market.
A joint venture between UBM Asia Ltd and BolongnaFiere, Cosmoprof Asia posted impressive statistics at its 15th anniversary:57,400 sqm of exhibition area (+10% compared to the 2009 edition) that hosted 1,633 exhibitors (16% up on 2009); a 49% increase in visitor online pre-registration numbers, which corresponded with the 10% increase in actual attendance of more than 45,100 visitors over the three show days; setting a new record in international attendance with over 26,100 visitors (11% up on 2009) mostly coming from Australia, China, France, Germany,Italy, Japan, Korea, Turkey, Brazil and the USA;18,900 attendees from Hong Kong (8% up on the previous year); and more than 200 media members and journalists.
Exhibitors coming from 34 countries and regions reported excellent results and high satisfaction, their expectation of meeting new prospective customers was widely met thanks to the participation of buyers of a very high standing from across the world.
вЂњThe response to this yearвЂ™s show has really been tremendous. Cosmoprof Asia has again confirmed its position as the definitive show in the region for the international cosmetic and beauty business. It is the reference point for new trends and visitors took away with them exciting new ideas and new business contacts,вЂќ says Michael Duck, Director of Cosmoprof Asia Ltd and Senior Vice President of UBM Asia.
18 country and group pavilions participated in Cosmoprof Asia 2010: Australia, Belgium, mainland China, France, Germany, Hong Kong, Israel, Italy, Japan, Korea, Poland, Singapore, Spain, Swiss, Taiwan, Thailand, the UK and the USA. For the first time ever, JETRO (Japan External Trade Organisation) organised a collective exhibition of 15 brands seeking trade partners and new opportunities.
The Italian contingent was 20% larger than the last edition. The French, German, Spanish and American pavilions were likewise larger than in 2009.
International Buyer Programme
For the third year, the International Buyer Programme bought together international buyers and manufacturers and 112 pre-scheduled appointments took place in the International Buyer Lounge at the fair.
It was a great success for this new initiative launched at Cosmoprof Asia this year. Pevonia, PhytoCeuticals, Image Skincare and Aroma Vera presented their concept and products in a highly contemporary way in especially dedicated lounges in Spa Soul, a special project dedicated to spa brands of an extraordinarily high level, and received excellent feedback. The Spa Conference held on 11 November was one of the keyevents in Spa Soul. Ten international speakers interacted with more than 100 qualified spa operators, investors and hotel chain representatives from China, India, Indonesia and Thailand. Topical issues such as the development of specific treatment products and the reasons why Asia is leading global development in medical day spas were examined.