Other designers competing for this opportunity were equally gifted and left no stones unturned to impress the jury. The organizing committee, made the decision after carefully examining all the information presented by the shortlisted designers and evaluating their collections in-person. The collection showcased by вЂWalnut’ by Divya & Nidhi was in sync with the primary concept behind this year’s Asian Designers Collection.
Names of the Shortlisted designers
Akaaro by Gaurav Jai Gupta
5X by Ajit Kumar
Neelanjan Ghosh
11:11 Cell DSGN
Announcing the name of designer, Sunil Sethi, President, Fashion Design Council of India said, “Japan is a comparatively new and growing market where Indians are making headway. FDCI is committed towards encouraging greater cooperation between the two countries in the field of fashion. I congratulate вЂWalnut’ by Divya & Nidhi Gambhir for making the cut and wish them success. My deepest gratitude to 'Asian Designers' Collection Committee for providing this platform and I look forward to seeing higher Indian participation in the years to come”.
On their selection, вЂWalnut’ by Divya and Nidhi Gambhir said, “We feel honoured and blessed having bestowed with the opportunity to represent India at the Japan Fashion Week in Tokyo. Showcasing our collection on such a platform will not only give us the international market exposure but also open inspirational and creative doors for us. Japan is an unexplored market for our brand and we thus look forward to a great experience there in terms of both business and exposure. We sincerely thank FDCI for providing such opportunities to the young talents of the Indian fashion industry”.
“All the designers were talented and the quality of the collection was remarkable. For the other designers who came very close, we look forward to their participation in the upcoming seasons of Asian Designers Collection.”, said a member of the 'Asian Designers' Collection Committee.
Application was open to FDCI members who are Professional Fashion Designers with experience of three years or less. Interested contestants were asked to submit their entries by June 4, 2010. All the contestants had to submit a PowerPoint presentation comprising of their profile and images from their recent design collections.
From over 25 laudable entries, 5 designers were shortlisted. The jury comprising of representatives from the Onward Kashiyama Co Ltd and New Designer Fashion Grand Prix Committee visited India from December 12-15, 2010 to meet the designers personally and finalized one designer who will represent India at the Fashion Grand Prix 2010, in March 2011.
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