The Summer 2011 Los Angeles Fashion Market (LA Fashion Market) got off to a busy start Monday, January 17, 2011 at the California Market Center (CMC) with retailers showing up from across the country ready to write. Runway shows along with FOCUS Apparel & Accessories Show, TRANSIT LA Shoe Show and the new SELECT Tradeshow were well attended and kept buyers engaged with new contemporary collections during the four-day Market.
вЂњWe opened some great new accounts this Show,вЂќ said Jane Yim from Voom by Joy Han. вЂњWe met with a lot of local boutiques, as well as stores from Alabama, Florida, Las Vegas and other Southeast territories.вЂќ
Retailers shopping the Market included Fred Segal, Kitson, Nordstrom, Marshall Retail Group, Dillards, Zappos, Macys, Modcloth, Nasty Gal, Nicole Miller, Pacific Trading Company, Polkadots and Moonbeams, Roxy, The Denim Bar, The Fairmont Kea Lani, The Ritz Carlton Los Angeles, BCBGMAXAZRIA, Bebe, Belk Stores, Bellagio Spa & Salon, Betsy & Tracy, Bliss, Boulmiche, DNA Clothing, Diane Merrick, Ed Hardy, Harari, Harrahs, JW Marriot, KSL Resorts, Maiden Company (Tokyo), Weathervane for Men, Yago America (Tokyo), Magpie (Tokyo), Philosophy Austalia (Sydney) and many more.
SELECT Tradeshow made its Market debut with a juried selection of contemporary brands in the CMCвЂ™s Fashion Theater, Monday вЂ“ Thursday, January 17-20. Exhibitors included Ai for Ai, Alexia Admor, Ada Handbags, Azaara, Boutique 9, Gorjana, Joan and David, Magaschoni Apparel, Minnie Rose, Voom by Joy Han, Inge Christopher, Monserat De Lucca and many more. Retailers indulged daily in complimentary coffee and treats from Urth Cafe and organic iced teas from Honest Tea.
вЂњThis is the first Show weвЂ™ve done at the CMC, and we were surprised with the heavy amount of traffic we saw,вЂќ said SELECT Tradeshow exhibitor Ada Deferrari of Ada Handbags. вЂњLA was lacking a Show like this, IвЂ™m excited itвЂ™s finally come together.вЂќ
Monday also played host to a jam-packed retailer seminar presented by WGSN titled вЂњWGSN Retail Trend Edit: Global Consumer Attitudes.вЂќ The seminar provided insight and analysis on global consumer attitudes and retail trend predictions for 2011.
Runway shows proved another successful way for showrooms to get their brands in-front of well known retailers. TuesdayвЂ™s Contemporary Collections Runway Show January 18th at 5:00pm featured six contemporary brands from the CMC: Amour Vert, Blue Pearl, Darling, Lindi, Hippietiques and Eva Varro. Buyers from Zappos and Dillards were in the audience and every chair was filled, with some guests having standing room only. WednesdayвЂ™s F2 runway show featured emerging brands and FOCUS exhibitors such as Pearl Southern Couture, Christian Laurent, Carilyn Vaile, Dena Burton and shoes and accessories by Chinese Laundry.
FOCUS Apparel & Accessories Show located in the Penthouse (13th floor) proved equally popular among buyers during its Tuesday- Thursday run featuring 37 emerging contemporary lines such as Fahrenkamp Apparel, Ideal Woman Jewelry, 2026, Mariagrazia Panizzi, Levante Hosiery, Love Tatum, Hot Sox, Mystree, FAB Clothing, MeMoi, River Up, Incognito Eyewear and many more.