An intense interest has been expressed by leading designers Louis Vuitton, Giorgio Armani, Prada and Zara in batik and songket designs of Terengganu state of Malaysia.
In a promotional blitz by the state government in Milan, Barcelona, London, and Paris, representatives of all the above mentioned companies showed their interests in the Malaysian state's local textiles.
The elaborate patterns and designs of batik and songket impressed the European designers the most. Several top European fashion designers are also very interested in creating their collections using these textiles.
These textiles have also impressed the fashion writers in Barcelona. It is expected that TerengganuвЂ™s textile industry will emerge as a high-revenue generator of the state because of its European connections.
Batik is a popular textile design in Malaysia which has been flaunted by several politicians at public places. In a bid to endorse stateвЂ™s local textile industry, the state government will further keep on inviting fashion designers of other countries.