India:Rohit Gandhi - Rahul Khanna fitting WIFW SS'12 grand finale

 

Wills Lifestyle, ITC’s premium fashion brand, presented a grand preview of the Wills Lifestyle Grand Finale Collection by Rohit Gandhi-Rahul Khanna for Wills Lifestyle India Fashion Week, Spring-Summer 2012. Rohit Gandhi-Rahul Khanna is the Wills Lifestyle Grand Finale designer at the forthcoming Wills Lifestyle India Fashion Week, Asia’s biggest and India’s premiere fashion & trade event.

This season the two pioneers in style and innovation come together to set benchmarks in creativity and fashion. The designer twosome will also create an exclusive collection for Wills Lifestyle inspired by the grand finale theme that will be retailed from Wills Lifestyle stores across the country in April 2012.

The first edition of the exclusive Wills Lifestyle India Fashion Week Line was designed by Rohit Gandhi-Rahul Khanna 5 years ago. Since then, Wills Signature has grown to be the largest corporate ramp to rack collaboration. Wills Lifestyle celebrates the successful partnership with the designer duo this year with a splendid grand finale for WIFW SS’12.

The grand finale collection called ‘The Theatre of Illusions’ promises to present a whisper of seduction and a promise of excitement. This is a collection that is quintessentially modern yet uniquely original with the signature of the designers that is their very own style.

Atul Chand, Divisional Chief Executive, ITC’s Lifestyle Retailing Business Division, said, “Wills Lifestyle Grand Finale is a mix of fashion, drama and entertainment. The grand finale has always set new benchmarks in creativity and has showcased the best of Indian fashion talent.”

“We have completed 5 years of collaboration with Rohit Gandhi-Rahul Khanna and it has been a successful partnership and our customers have appreciated their collection. Wills Lifestyle is delighted to announce Rohit Gandhi-Rahul Khanna will be the Wills Lifestyle Grand Finale designer for the forthcoming edition of WIFW.”

Mr. Sunil Sethi, President, FDCI said, “I am excited to announce Rohit Gandhi and Rahul Khanna as our grand finale designer duo at the Wills Lifestyle India Fashion Week Spring-Summer 2012. As one of the most popular and successful designer duos in the country and my personal favorite, they are sure to bring a contemporary collection elevated by unconventional style and innovative cuts. Their collection is bound to be a stunner.”

Speaking on the occasion, Rohit Gandhi-Rahul Khanna said, “It is indeed an honor and privilege to be the Wills Lifestyle grand finale designer once again. The Indian fashion industry being at a very promising stage and making an impression on the global fashion map requires steady support from corporates like ITC to grow, and it is great to see Wills Lifestyle’s collaboration with the fashion fraternity to take the celebration of the event to their consumers continuously.”

“The Wills Lifestyle India Fashion Week platform is a powerful one and we hope to be able to create a collection that will delight the patrons of the label. It is a significant engagement between both the brands and I am sure the audiences will be thrilled to view the show and access the creations on display.”