Saturday, August 29, 2009

India:Tarun Tahiliani is the Lakme Grand Finale designer

 


Lakmé, India’s No.1 beauty brand, announces celebrated designer Tarun Tahiliani as the Lakmé Grand Finale Designer at the forthcoming Lakme Fashion Week (LFW), India’s premier fashion and trade event, scheduled for 18th to 22nd September 2009, at the Hotel Grand Hyatt, Mumbai.

Over the last 10 years, this will be the 3rd time; Tarun Tahiliani is the Lakme Grand Finale designer. The first was in 2001 and in 2005 with “Fireworks” being the theme for the show and Lakme’s cosmetics collection.

This season, Tarun combines his creative excellence to partner with LakmГ© to convert trends and creativity, into a line that is inspirational for the fashion forward Indian woman. The fashion statement and makeup for the coming winter season will be showcased at the LakmГ© Grand Finale show during LFW on 22nd September 2009.

On the association, N. Rajaram, Vice President - Lakmé says, “Tarun, like Lakmé embodies contemporary Indian Style. We are delighted to have him on board this winter, as the Lakmé Grand Finale designer.”

Tarun Tahiliani comments, “It has been my privilege to do the first Lakme grand finale and the fireworks show in 2005! So it is with great gusto that I return to LFW with the Grand Finale for winter '09 - the season most denoting the sheer magic of Style and Dressing up. The theme this season is one close to my heart, encapsulating the sinuous modern Indian woman in her many moods in the burnished tones of the Lakme palette. Draped,eclectic, strange juxtapositions and a visceral fusion will make up this collection and the free flowing vibe.”

Lakmé Fashion Week has positioned itself as the destination in India for designers to showcase their collections with a focus on building relationships, opportunities and growing the industry with an aim to “redefining the future of fashion”.

Anil Chopra, Advisor- LakmГ© comments “Lakme Fashion Week, jointly organized by IMG & Lakme, leads the way for the coming season, by announcing its schedule from 18th to 22nd September 2009. This schedule suits the needs of the Indian market, taking into account the festival season and convenience of buyers & trade, thereby supporting business for the fashion industry. Further, LFW has released designer application forms three monthsprior to the event, giving designers adequate time to prepare their collection. LFW Spring-Summer’10 will once again be held at the luxurious and spacious Hotel Grand Hyatt, Mumbai.” 



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