Nuance-Watson (Hong Kong) and Bally have jointly unveiled the newly refurbished Bally boutique at Hong Kong International Airport (HKIA) located in Terminal 1 East Hall. The boutique offers customers the full range of men’s and women’s shoes, bags and ready to wear, all designed by Bally Creative Director Brian Atwood renowned for bringing Bally’s rich heritage up to date with stylish, modern allure.
The new Bally store concept supports the principle of creating effortlessly elegant spaces that evoke a sense of sophisticated calm. The natural colour palette of the Bally store plays with the contrast of light and dark surfaces and textures. Brushed bronze displays featuring smoked mirror backdrops are punctuated with sumptuous flint suede shelves and platforms; beautifully showcasing the product. Natural oak hardwood floors are enhanced by rich brown velvet rugs with leather trim. Soft natural boucle fabric sofas, low leather tables with and small square table lamps are used to create a welcoming setting that ensures a truly memorable shopping experience.
The new store was officially opened by Ms. Alessandra Piovesana, Nuance-Watson (HK) Regional Managing Director, North Asia; Mr. Mimmo Mariottini, Bally Global Travel Retail Director; Ms. Eva Tsang, Airport Authority HK General Manager, Retail & AdvertisingBusiness; and Ms. Clarice Au, Nuance-Watson (HK) General Manager,Operations.
In conjunction with the celebration of the boutique re-opening, a special exhibition of Bally’s 19th century archive shoes, all specially brought in from Switzerland, is running in store until mid of September 2009. It offers a wonderful and rare opportunityfor airport customers to see these truly remarkable displays for the first time in any airport in Asia. Debuting with the grand opening event, there was also a sneak preview of Bally’s new Autumn / Winter Collection.
Ms. Alessandra Piovesana said, “We take pride to have establishedBally as one of the all-time best-selling mainstream luxury labels at HKIA and have been meeting our customers’ expectatioinsever since we introduced the brand in 1998. The winning of the new luxury boutique concession among severe competition reflects the commercial success of the brand and it was the best reward of the past ten years of our hard work and dedication to growing the brand at HKIA, with the support of Bally and the Airport Authority. We are committed to continue to satisfying customers in partnership with Bally and ascertain the best exposure and return for the brand at our airport.”
Nuance-Watson (HK) and Bally have enjoyed a long and fruitful working relationship which dated back to the premiere of the brand at HKIA in 1998. Over the years, Nuance-Watson (HK) has achieved remarkable sales performance for Bally. Today, the Bally boutique at HKIA is No. 1 in sales among all Bally travel retail stores worldwide. The new boutique underlines both companies’ commitment in growing the business at HKIA and surpassing travelers’ expectations in airport shopping enjoyment.
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