From Paris Fashion Week, W Hotels Worldwide, the hotel category buster and industry innovator, tonight celebrates an industry first, the appointment of international stylist and fashion authority Amanda Ross as the brand’s first ever Global Fashion Director. For more than 10 years, W has continually broken new ground through innovative and first-of-its-kind fashion initiatives and programs. As W Hotels continues to grow globally, on track to increase its footprint to more than 50 hotels by 2011, Ross will serve as a strategic fashion advisor to the brand, providing global insight and guidance for an integrated, cutting-edge approach to fashion.
A respected industry veteran, Ross will provide an authentic point of view for W, fostering industry relationships and identifying partnerships and collaborations that will make W Hotels a credible player within the fashion industry. She will also work closely with W Hotels The Store, W’s twist on the traditional hotel gift shop, including Global Glam, a newly launched fashion and accessories collection created exclusively for W by established and emerging designers inspired by the design of W’s latest hotels.
“Fashion is an extension of design, one of the key differentiators for W Hotels,” said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien. “As fashion is ever-changing and evolving on a seasonal basis, it appeals to our guests who are always seeking the latest, newest, hippest, and Amanda, with her extensive industry experience, will guide us in further integrating fashion into our hotels in credible ways that positively affect the guest experience.”
Ross began her multi-faceted career more than 20 years ago at Condé Nast under the guidance of renowned Art Director Alexander Liberman and went on to serve as Market Director for Harper’s Bazaar, where she worked with the world’s foremost fashion designers and helped to identify and nurture emerging talent. Today, she combines extensive editorial work (Harper’s Bazaar, Russian L’Officiel, Town & Country) with international style consulting for film, television and retail interiors. Her film and television credits include Lipstick Jungle (Brooke Shields, Kim Raver, Lindsay Price) and It’s Complicated (Meryl Streep, Steve Martin, Alec Baldwin). Ross also styles personal clients, including celebrities such as Mariska Hargitay, Julianna Margulies, Vera Farmiga, Kim Raver, and Lindsay Price. Over the years, she has consulted for fashion houses, including Dennis Basso, Elie Tahari, Ashleigh Verrier and Allegra Hicks as well as advertising campaigns for Maybelline, NBC and Volkswagen.
“I am so honored and excited to have been chosen for this first-of-its-kind position,” said Ross. “I share in W’s passion for fashion and look forward to using my years of editorial, styling and consulting experience to help W further connect the dots between fashion and hotels.”
The announcement of Ross comes onthe heels of W’s appointment last September of Michaelangelo L’Acqua as the brand’s Global Music Director. Both passions of W, these two newly created roles will work closely together to provide an integrated global point of view on fashion and music, further establishing W as an authority in both industries.
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