Origins Natural Resources Inc and The EstГ©e Lauder Companies Inc announced the launch of the Origins brand in mainland China, at the Parkson Department Store in Shanghai. The brand expects to open four more doors in Shanghai and Beijing by June 30, 2010.
Origins was introduced by The Estée Lauder Companies in 1990 as a plant-based line of skin care, makeup and aromatherapy products that combine time-tested botanical ingredients with modern science. The brand’s mission is to create high-performance natural skin care that is powered by nature and proven by science by using potent plants, natural and organic ingredients and 100 percent natural essential oils. Origins’ long-standing commitment to protect the planet, its resources and all those who populate it is reaffirmed by its earth-friendly practices, packaging and policies.
“This is such an exciting day for Origins,” said Jane Lauder, Senior Vice President, General Manager of Origins, and a member of The Estée Lauder Companies’ Board of Directors. “We’re thrilled to be able to offer Chinese consumers the opportunity to experience Origins’ diverse range of high performance skin care products that are powered by nature and proven by science.”
“Chinese consumers are passionate about skin care and natural ingredients, so Origins will be very relevant to this market,” Carol Shen, General Manager of The EstГ©e Lauder Companies in China, said. “In fact, the main ingredient in one of Origins most popular anti-aging collections, called вЂA Perfect World,’ is White Tea, an extremely potent antioxidant which comes from the mountains of the Fujian Province in southeast China.”
Attending the Origins launch with Ms. Lauder and Ms. Shen were William P. Lauder, Executive Chairman of The EstГ©e Lauder Companies, who was one of the founders of the brand, Lynne Greene, Global Brand President for Clinique, Origins and Ojon, along with other Company executives.
“It’s great to be back in China. We’re delighted to introduce another one of our prestige brands into this fast-growing market,” Mr. Lauder said. “China is strategically important for our Company and we expect that Origins will help fuel our continued expansion here.”
In keeping with its long-standing mission to protect the planet, Origins has partnered with “Million Forest,” a reforestation project organized by The Climate Group, United Nations Environment Programme and China Green Foundation, to help preserve the trees and habitats of the Gansu Province. Origins will plant a tree for every product purchased in China through June 30, 2010, from its “A Perfect World” and “Make A Difference” collections.
The launch of Origins in China was also commemorated by a symbolic tree planting near the Origins counter inside the Parkson Department Store in Shanghai. Origins products are currently sold in more than 30 countries and territories. Through the years, the brand’s practices and partnerships have made an environmental impact that is equivalent to planting 2,800 acres or 2.2 square kilometers of trees worldwide.
China:Ispo - successful breakthrough on the Chinese marketGM prepares another US sales and marketing shakeup
