The ‘Transformers’, ‘Shutter’ and ‘Splinterheads’ star is also featuring in the company’s ‘Feel the colour’ online campaign aimed to attract occasional users of the Bonds brands.
In the campaign to be run across TV, Facebook and digital media, users are asked to choose a photo which they think would best suit on a pair of Bonds hipsters.
The company terms occasional Bonds users as those who also shop other brands when they look for fabrics other than the cotton lycra range offered by it.
