Monday, August 29, 2011

USA:Music & Fashion : HeartSOUL collaborates with JOJO

USA:Music & Fashion : HeartSOUL collaborates with JOJO


USA:Music & Fashion : HeartSOUL collaborates with JOJO

To celebrate HeartSOUL's upcoming collaboration with platinum recording artist JOJO, the two announced they are kicking off a national search for the next fresh face of HeartSOUL. Later this year JOJO will partner with the stylish yet affordable label for their Fall/Winter collection.

Two models will be handpicked by HeartSOUL, in conjunction with Facebook fans, and flown to Los Angeles to participate in the brand's upcoming photo shoot campaign in Palm Springs, California. Each winner will receive a Fall HeartSOUL wardrobe and a round trip ticket for (1) to Los Angeles for the shoot.

Headquartered in Los Angeles, HeartSOUL is a leader in the junior contemporary market, consistently turning out fun, affordable and on trend pieces for the junior lifestyle sector. Their core audience is an 18 to 34 year old career oriented girl, looking for great fashion basics to update her wardrobe. Like HeartSOUL, JOJO is a stylish, career driven women and we could not be more thrilled to have her on board. "I am excited to team up with HeartSOUL because fashion is a big part of my life and it's great to share it with my fans," says JOJO.

"We are beyond excited to have JOJO represent HeartSOUL. Our customers love music and fashion so what better way then to merge the two. JOJO is synonymous with pop culture and we are confident she will resonate with shoppers who want great style at exceptional value," Lars Viklund, President of HeartSOUL.

JOJO's first single DISASTER launches on September 6th.

HeartSOUL is a casual and career junior lifestyle brand that operates under Big Strike. HeartSOUL ships over one million pieces per month to department and specialty stores including Kohl's, JC Penny and Sears, to name a few. Big Strike's diversified portfolio includes affordable career tops in the junior's category in addition to recently expanding into bottoms with the acquisition of J.C. Penney staple's Star City and Tracy Evans. Big Strike was founded in 1987 by fashion vets Lars Viklund, Jodi Sundberg, and Kevin Talbot.