US-based hair care specialist Bumble and bumble made its first out of USA travel retail outpost debut last week with Nuance-Watson (Singapore) at Changi Airport. To celebrate this event, over a dozen local journalists were treated to a Bumble and bumble one-to-one product demonstration at Nuance-WatsonвЂ™s вЂњPerfumes & CosmeticsвЂќ in Terminal 3.
Bumble and bumble (Bb.) has been exclusively available in Singapore at Perfumes & Cosmetics at Terminal 3 since August 7. In a by appointment only two-day-event, more than a dozen local journalists were treated to a personal hairdo by Bb. resident stylist, Josie, who had travelled to Singapore especially for the brandвЂ™s exclusive Singapore launch.
Josie, usually based at the upscale Bb. Salon in New York, created a multitude of styles on the guests, from short crops to long sexy curls with renowned Bb. products such as Brilliantine, Spray de Mode and Sumotech. Each guest walked away excited with not only a вЂњmillion dollarвЂќ hairdo, but also a bag of the exclusive Bb. products for them to вЂњdo-their-own-doвЂќ.
Ken Tse, Managing Director of Nuance-Watson (Singapore) said: вЂњThis is Bumble and bumbleвЂ™s entrance into travel retail outside of the United States and we are absolutely enthusiastic about this new partnership. It reinforces our steadfast mission of continual re-invention as a leading one-stop beauty shop in Asia and certainly adds a sense of rejuvenation to our range, something we can all do with during these down times.вЂќ
вЂњWeвЂ™re thrilled to enter the Changi T3 retail environment with such a clear expression of Bumble and bumble culture,вЂќ said Bb. President Peter Lichtenthal. вЂњEven though weвЂ™re a New York-based company, our appeal is borderless, thanks to our long affiliation with the fashion communities in New York, Paris, London and Milan. By establishing this counter in Changi, we will make our products and styling information available to a new group of fashion-savvy shoppers.вЂќ