eBay announced plans with designer Narciso Rodriguez to introduce an original eight-piece capsule collection to be sold exclusively through the Narciso Rodriguez eBay Store beginning in Spring 2010. The collection, to be called Narciso Rodriguez for eBay, will offer style makers worldwide high-quality designer fashion and redefines how and where savvy shoppers buy designer brand name clothing at accessible prices.
“I want to be associated with leaders and I am extremely excited by the possibilities that this new online sales channel brings to my business long term,” say Rodriguez. “For me it’s always been about dressing many women of all ages, all types, all sizes, and this special collection on eBay is a unique opportunity to reach a broad global audience. I’m as excited about my eBay collection as I am about the one that will be coming down the runway this fall.”
This high-quality, affordable collection, which is the first of its kind from Narciso Rodriguez, will be comprised of eight pieces including versions of his coveted designs. Created in a red, black and white color palette, all of the pieces will bear Rodriguez’s signature, streamlined look and sophisticated color blocking and will be available only through the Narciso Rodriguez eBay Store.
“We’re thrilled that Narciso Rodriguez sees the power of eBay as an innovative, smart way to introduce his first capsule collection to savvy fashion-conscious consumers worldwide,” said Alan Marks, Senior Vice President of Global Communications for eBay. “With an apparel business approaching $5 billion annually and more than 88 million active users, eBay gives Rodriguez the opportunity to reach a broader audience and create an attractive new business model in today’s competitive apparel retail environment.”
Rodriguez, a three-time Council of Fashion Designers of America winner, is a celebrity fashion favorite who regularly dresses the likes of Michelle Obama, Sarah Jessica Parker, Rachel Weisz, Claire Danes and Jessica Alba.
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