Tuesday, March 2, 2010

China:Ispo - successful breakthrough on the Chinese market


ispo china 2010 will open its doors in Beijing from March 4th to 6th and can already be proud of impressive growth in itsstatistics: the number of exhibitors increased by close to 76 percent, and the net exhibit space was doubled.

ispo china covers five halls at the China International Exhibition Center, and overall space of 25,000 square meters. In addition, visitor pre-registration experienced a very positive trend. 90 percent more visitors have already registered in advance for ispo china 2010 than for ispo china 2009.

Asian and international exhibitors alike value ispo china 2010: 210 exhibitors (2009: 119) present more than 300 brands includingtheir products and innovations at the leading platform forsporting goods throughout the entire Asia-Pacific region. New exhibitors include Columbia, Mountain Hardwear, as well asSalewa, planning to establish themselves on the Asian market withtheir high-quality outdoor apparel, as well as the Germanswimwear fashion company Fashy, and Suunto, the Finnish manufacturer of sports watches. Another newcomer to the event, British outdoor brand Regatta will also be at the ispo china 2010 to introduce its products.

Other exhibitors registered to present their products at the leading trade show for sporting goods, sports fashion, and lifestyle in Asia include the outdoor equipment specialists Karrimor, High Rock, Black Diamond, and Edelrid. In addition, skimanufactures Atomic and Head want to tap the potential for sportsretail in Asia, as well as the Danish footwear manufacturer Ecco and sports apparel company Spyder.

The selection at ispo china 2010 is once again complemented by the parallel-running Alpitec China, organized by Italian trade fair company Fiera di Bolzano. Klaus Dittrich, Chairman of the Management Messe MГјnchen: “Thanks to the exceptional growth ratesand the participation of many additional international brands ispo china experiences a successful breakthrough to becomeChina’s largest B2B sporting goods trade show.” 

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