Tuesday, September 6, 2011

UK:Tracey Boyd launches key pieces for John Lewis

UK:Tracey Boyd launches key pieces for John Lewis


UK:Tracey Boyd launches key pieces for John Lewis

Featuring Boyd’s signature style of ornate embellishment and embroidery, the collection takes inspiration from key pieces in her fashion archive. Available at selected John Lewis branches and online at website - the designer range includes accessible mini and maxi dresses in chiffon and jersey in a vivid rainbow colour palette.

Tracey Boyd, says: “For me, the name John Lewis stands for tradition, quality and fairness and is a very important part of my British heritage. I have always admired the way the John Lewis Partnership works, so when they approached me, I was very happy to design an exclusive collection for them.”

Taking influence from the sequin clad starlets of Studio 54, Boyd’s collection has a strong seventies theme, an era set to dominate SS11 fashions. The range is figure flattering whilst still incorporating Boyd’s chic patterns and impeccable detail.

Boyd, continues: “The designs encapsulate all my favourite Boyd trademarks: gorgeous seventies sequins, beaded shifts, exquisite embroideries and dreamy daisy prints for fabulous summer parties. I believe these beautiful clothes will make you feel happy, confident, bright and beautiful.”

Jo Hooper, Head of Womenswear Buying at John Lewis, says: “It’s such a privilege to collaborate with Tracey on this project which is a fantastic addition to our growing portfolio of designer collaborations. Tracey’s collection is vibrant and fun, but most importantly accessible and approachable for every woman.”

Tracey Boyd Career Snapshot:
• A self-taught and self-financed fashion designer whose career began in illustration, Tracey founded her modern womenswear label ‘Boyd’ in 1996.

• The label fast became a favourite for the red carpet with celebrities including Kate Winslett, Rachel Weisz, Kirsten Dunst and Keira Knightly modelling her designs.

• Following the success of its first catwalk show in 1999, Boyd was bought and stocked in some of the most famous fashion boutiques in the world including Bergdorf Goodman, Barneys, Neimann Marcus, Harrods, Selfridges and Galeries Lafayette.

• In 2000, Tracey won ‘New Generation’ award at the British Fashion Awards – other nominees were Stella McCartney and Matthew Williamson.

• 2001 saw the Boyd flagship store open in London SW1 showcasing the full catwalk collection as well as swimwear, shoes, accessories, vintage and interior ranges.