PANTONE VIEW Colour Planner Spring/Summer 2013 pushes individuals to unite with one another again by rediscovering the power in numbers and embracing a new culture of unity. The power of one can be great, but the power of many is even more formidable as heritage and traditions are rediscovered in a modern, digitized manner.
The same applies to color, as it too evolves from creating an awestruck response by its power and brightness alone. As the use of color increases, it becomes more connected to material, shape and form in an integral way.
“Recent color block stories on the catwalk have paved the way for a new sense of color confidence among consumers. For some time, color alone has been a significant factor in purchasing decisions. Today, equally important is the context of those color statements – the finish, fabric and form in which it is used,†said Laurie Pressman, vice president of fashion, home and interiors at Pantone.
PANTONE VIEW Colour Planner Spring/Summer 2013 contains the following eight palettes:
CO-nversation
Slowly emerging from white, mauve and fuchsia develop into delicate hues, while a warm sand tone forms a stable base for the more ethereal pink. The resulting range is subtle and delicate, infusing a sense of calm and serenity.
CO-llaboration
A new approach to neutrals, dusted pink, greeny-blue and burnt yellows create a family of easy base colors for outerwear and interiors alike.
CO-nnected
Connected is a color range for celebrating enthusiasm and the vitality of life, as yellow emerges from pure white, diluted and matte at first then gaining energy to end up reflecting the sun.
CO-mmunity
A new level of natural colors which are easy to mix and use, replacing black for a far more exotic approach – dry browns, watered browns, wood browns and earth browns.
CO-ntain
Based on naturals; simple, refined whites like eggshell; flesh tones, which reinforce the belief that neutrals are becoming more colored; warm and static black with deep navy and duck-egg blue.
CO-mpanion
A monumental simplicity of colors with their feet in nature suggests combinations of confident opposites or intimate tonalities. It is a core baseline palette of blues that frames and sets all the key accents.
CO-llective
Brights move from the primary spectrum of past seasons into a new fluorescent range. These super strong colors are paired with a family of soft sisters: five sweetened pastel tones.
