Kimono is a Japanese sophisticated garment with a long history, over one thousand years. Kimono is an ultimate eco-friendly garment, produced by handwork and passed on from one generation to another generation.
MODE & CLASSIC sublimes the Japanese exquisite style to the global fashion arena and promotes new elegant fashion styles, Fusion.
Mode & Classic LLC was founded in 2010 by Hiromi Asai, a kimono fashion stylist / designer. Mode & Classic is now recognized as a unique kimono styling / design company in the world.
Her activity attracts attention in the United States, as the interview appeared in The New York Times (“Wrestling the silk†in April, 2009) and the opinion about kimono fashion was published in The International Herald Tribune / New York Times (“Liberate the kimono†in March, 2011).
After she came to New York City in 2008, she started her styling business as Kimono Hiro in NY. She created fashion & art pieces featuring kimono for advertisements (Verizon Wireless in 2009), fashion magazines, films, and TV programs. She also gave kimono demonstrations across the States. She collaborated with a designer, Susan Cianciolo to produce fantastic styles at New York Fashion Week 2011 Autumn/Winter collection.
The collaboration in the art field was accomplished with a visual artist and photographer, Laurie Simmons, to create a film “Geisha Song†(February, 2011) and a series of photos “The Love Doll†(August, 2011). In addition, she successfully produced kimono fashion shows at Van Gogh Museum in Amsterdam and The Museum of World Culture in Gothenburg, Sweden in April, 2011.
She has believed that kimono would be recognized as a universal formal wear that is beyond cultural and ethnic boundaries. Now Mode & Classic and she contribute themselves to the development of such movement.
