October 2011, when the AdoraOm active wear collection becomes available via an online shopping boutique.
Superstar Plus-Size Model, Danielle Line, known for her girl-next-door good looks and natural beauty, has been contracted as the face of AdoraOm. Danielle’s role is as a “Curvy Consultant†for the new plus-size premium active wear brand by My’Om Active, LLC.
After performing as the company’s fit model for their breakout collection, AdoraOm chose the award-winning Los Angeles based plus-size model that has graced countless runways, websites, print ads, and catalogues, as well as magazine editorials, including Plus Model Magazine. In addition to her role as Curvy Consultant, Danielle will also oversee the free online personal shopping experience for the AdoraOm community.
“Originally, Danielle was hired to be our fit model. As we got to know her on a more personal level, we realized she embodies what we are exclusively about: empowerment through a healthy and self loving lifestyle. Although seam placement and fit are important to us, more importantly, AdoraOm is about relationships, friendships and elevating one another,†explains Jodi Geiger, a founding partner.
Danielle is all too familiar with the challenges plus size women must overcome to be more active, healthy and simply comfortable. According to co-founders Stacey Goldstein and Julie Koenig, "Danielle fits exactly who we are.†The company's creed, "There's Room for Every Body," exemplifies Danielle’s personal philosophy and further emphasizes the company’s goal to, not only dress fuller figures, but also to create a lifelong bond with their customers and their lives. The brand AdoraOm is much more than a clothing company for plus-size women; it is a lifestyle company which encompasses all arenas of healthy living.
Danielle Line is preparing to spark a passion for all plus size women to dress confidently, comfortably, and to incorporate a healthy lifestyle. In her new role as “Curvy Consultant,†Danielle will promote the AdoraOm collection, which currently includes active tops, bottoms, capris, jackets and headbands, proudly designed and assembled in the USA.
All pieces have been created and fitted for plus-size women, using the finest fabrics and the most appropriate sewing techniques to fit and flatter the fuller figure. As Danielle has learned to use her inner beauty to express her outer beauty, she will focus on empowering others to do the same wearing the new AdoraOm collection.
AdoraOm will be ready to greet online shoppers, October 2011.
