Tuesday, November 15, 2011

UK:Gok for TU – Collection - 'mix and match'

UK:Gok for TU – Collection - 'mix and match'


UK:Gok for TU – Collection - 'mix and match'

Hot on the heels of Gok Wan’s clothing debut for Sainsbury’s, the retailer has confirmed the TV personality’s second ‘Gok for TU’ womenswear collection will hit stores on Thursday 17th November 2011.

Launching just six weeks after the first collection, Gok's second foray looks set to match the success of the first, which saw Sainsbury's record its best ever clothing sales on the day of launch (Thursday 6th October).

Collection two retains some key designs from collection one, while introducing new statement pieces in rich colours and luxe fabrics - each designed to 'mix and match' into a variety of outfits for different occasions. The best selling product from collection one, the 'Gok for TU' Ultimate Wrap Dress in red with built in sculpting slip, makes a return in navy and pink.

Gok Wan said: "My second collection for Sainsbury's under the Gok for TU brand still respects the female form, with designs to suit every body shape. There are a number of hard working wardrobe staples but this time I've added key moments, drama and excitement through material, colour and a new print. It's a bit more daring than collection one, with glitz and glamour galore."

Geraldine Higgins, Sainsbury's Head of Womenswear Buying said: "We've been thrilled with the success of Gok's debut collection. It's now only a matter of days until women across the country can get their hands on what I'm sure will be some of this season's must-have party pieces."

Created especially for winter and the forthcoming party season, the collection two colour palette reflects a strong 'day to night' feel. Navy is teamed with black and pops of bubblegum pink, while a new Asian inspired bright floral print is introduced. Fabrics celebrate key 2011 eveningwear trends, with a gold sequinned vest and a satin edged tuxedo adding the wow factor.

The second Gok for TU collection comprises 14 styles, totalling 18 garments, when including multiple colours and prints. The collection will be available in over 200 stores nationwide from Thursday 17th November.