Wednesday, November 16, 2011

USA:Designer Jason Wu for Target jump for affordable designs

USA:Designer Jason Wu for Target jump for affordable designs


USA:Designer Jason Wu for Target jump for affordable designs

Target Corporation is partnering with celebrated womenswear and accessories designer Jason Wu to introduce an affordable, limited-edition collection of women’s apparel, handbags and scarves in February 2012.

“My collection for Target embodies my signature aesthetic of feminine sophistication, with a mischievous nod to the 1960s,” said Jason Wu. “I’ve had an incredible experience partnering with Target and I am looking forward to bringing these affordable designs to women across the country.”

Jason Wu for Target will be available Feb. 5 through March 6, 2012 at most Target stores.

“Jason Wu has quickly established himself as one of the most influential designers of today,” said Trish Adams, senior vice president of apparel and accessories, Target. “His talent for creating modern, yet feminine designs translated beautifully into an affordable collection that our guests will covet the moment it’s available.”

The Jason Wu for Target collection is a standalone, limited-edition designer collection for Target. It is not part of Target’s GO International or Designer Collaborations programs.

Additional information, images and product for the Jason Wu for Target collection will be available for February through March 2012 issues.

Minneapolis-based Target Corporation serves guests at 1,767 stores across the United States. The company will open its first stores in Canada in 2013. In addition, the company operates a credit card segment that offers branded proprietary credit card products.

Since debuting his first Ready-to-Wear Collection for Fall 2006, New York based designer Jason Wu has become recognized for his unique and distinctive aesthetic, merging American sportswear with old world sophistication. Born in Taiwan and raised in Vancouver and the U.S., Wu realized his love for fashion at a young age, and began sketching clothes at the age of nine.