Roland Mouret, the French fashion designer known for creating the most coveted of womenswear collections, has decided to axe his eponymous menswear brand MR.
This will allow him to focus on the launch of three new womenâs wear categories that are slated to hit the market next year, including bridal wear, footwear and a cocktail collection.
The designerâs firm stated that it has resolved to realign its focus on further expanding its thriving womenswear business and the menswear brand has been shelved with immediate effect.
The menswear brand was introduced by the designer for the first time in Paris in January 2010, and it is now being sold at Browns, Selfridges, Mr Porter and Harrods.
Victoria Beckham, Duchess Catherine and Cameron Diaz are all included in the fan list of the brand. However, Roland believes that men cannot be pushed to learn about fashion.
According to Roland Mouret , men are comparatively more introverted and proud as compared to women who are more inquisitive and would try something new just for the sake of vivacity. Even while expressing their dislike for a particular thing, women would still give it a try, he said. As against this men need to be allowed to learn about fashion, as they do not readily try something new.