Monday, February 21, 2011

India:Wills Lifestyle associates with Sabyasachi for first time ever!

Wills Lifestyle associates with Sabyasachi for first time ever!


Wills Lifestyle associates with Sabyasachi for first time ever!

Wills Lifestyle, ITC’s premium fashion brand, announced that Sabyasachi Mukherjee will be the designer for Wills Lifestyle Grand Finale at the forthcoming Autumn Winter 2011 edition of Wills Lifestyle India Fashion Week, Asia’s biggest and India’s premiere fashion & trade event.

The fashion icon of India stands apart for his uniqueness in creating magic with his ideas of styling and design. This season the two pioneers in style and innovation come together to set new standards in novelty and fashion. Sabyasachi Mukherjee will be creating an exclusive collection for Wills Lifestyle that will be retailed from Wills Lifestyle stores across the country.

Atul Chand, Divisional Chief Executive - ITC’s Lifestyle Retailing Business Division, said, “Wills Lifestyle Grand Finale has always set new benchmarks in creativity and has showcased the best of Indian fashion talent. This year Wills Lifestyle is delighted to announce Sabyasachi Mukherjee as the Wills Lifestyle Grand Finale designer, for the first time. He is the perfect man with the creative bend of mind and with the deep sense of intellect. Sabyasachi will create magic on the ramp in his true signature style.”

“This season, we look forward to an interesting synergy between Sabyasachi and Wills Lifestyle with a blend of Indian tradition and international trends.”

Mr. Sunil Sethi, President, FDCI said, “We are glad that this year Sabyasachi Mukherjee will be closing the Wills Lifestyle India Fashion Week AW’11 with a befitting finale. We are confident that Sabyasachi will put forward a brilliant collection. We hope to celebrate this beautiful synergy between Wills Lifestyle and our designers and create the magic of Wills Lifestyle India Fashion Week, yet again."

Speaking on the occasion Sabyasachi Mukherkee said, “It is indeed an honor and privilege to be the Wills Lifestyle grand finale designer. It is an event that has set certain benchmarks for the fashion industry and I look forward to presenting my collection at this significant platform.”

The Wills 'Lifestyle Grand Finale will take place on Sunday, April 10th, 2011 in New Delhi at Pragati Maidan.

ITC’s Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends for both men and women. A nationwide chain of exclusive specialty stores provides the Indian consumer a truly 'International Shopping Experience'. Currently there are 71 Wills Lifestyle stores in 37 cities across the country, and the brand is making rapid strides in terms of expansion.

Fashion Design Council of India: A not for profit organization FDCI is the apex fashion council of India. Represented by over 300 designers, FDCI takes Indian fashion global by promoting the 'business of fashion'. 

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