Monday, February 7, 2011

Russia:IMG-Artefact to enhance Russian Fashion Week element

IMG-Artefact to enhance Russian Fashion Week element


IMG-Artefact to enhance Russian Fashion Week element

Starting this year, IMG Fashion, part of premier global sports, entertainment and media company IMG Worldwide, will represent the most renowned fashion event in Moscow - Russian Fashion Week (RFW).

The ongoing deal between IMG Fashion and Moscow based Artefact Communications Agency will have the fashion giant represent the commercial rights of the Russian Fashion Week produced by Artefact globally. IMG will also bring its relationships and expertise to Artefact, helping it seamlessly connect its activities to the broader fashion landscape.

Peter Levy, Senior Vice President and Managing Director of IMG Fashion Worldwide, said, “Russian Fashion Week and Artefact Communications Agency represent a significant step for us in the Russian marketplace and we look forward to working with them to increase the visibility of their event and its participating designers. Our goal continues to be to create and facilitate opportunities around the world for the industry.”

Russian Fashion Week just celebrated its10th anniversary (20th season) in 2010 and continues to be the premier platform for designers in the country. The event takes place twice per year, on the first week of April and third week of October, in the Congress-Hall of World Trade Center in downtown of Moscow. RFW is focused on supporting Russian talent as well as to be a true gateway for international fashion brands to Russian market. Russian Fashion Week showcased dozens of famous international designers in Moscow in the past including Julien Macdonald, Jenny Packham, Matthew Williamson, JC de Castelbajac, Vivienne Westwood, La Perla and Jeremy Scott.

"This deal with IMG Fashion is the most important part of our strategy for further developing of RFW,” said Alexander Shumsky, CEO of Artefact and President of Russian Fashion Week. “RFW has a lot of creative links with international fashion institutions which IMG Fashion will leverage. This is next level for RFW and RFW participants.”

Russian Fashion Week is organized by Artefact Communications Agency which was founded in Moscow in 1996. Artefact is a leading Russian company for PR and marketing communications for fashion and luxury.

IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations.

The upcoming Russian Fashion Week will take place in Moscow from March 31-April 5, 2011.  

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