White by Vera Wang debuts its inaugural Spring 2011 collection in 150 David's Bridal stores nationwide.
White by Vera Wang incorporates the same modern approach to bridal design and use of artistic detailing for which Vera Wang is well known. The collection, which is comprised of 12 styles priced, will provide more brides the opportunity to wear the designer gown of their dreams at an attainable price point.
The collection, which includes gowns and accessories, is available in a romantic palette of soft white, ivory, blush, and champagne and includes a range of looks perfect for the traditional and modern bride alike. David's Bridal will launch subsequent White by Vera Wang collections each fall and spring season.
"I'm excited to partner with David's Bridal as the exclusive retailer of the White by Vera Wang collection," says Vera Wang. "This collection embraces my true design aesthetic and through David's Bridal, I look forward to sharing my creative vision with brides across the country."
"Since announcing our partnership, we have been eager to reveal the White by Vera Wang collection," says Bob Huth, President and CEO of David's Bridal. "With two decades in the business, Vera Wang is the name in bridal, and our partnership creates a unique and exciting opportunity to bring the magic of her aesthetic to life for brides who have long dreamt of wearing a Vera Wang wedding gown."