Monday, March 14, 2011

UK:Paul Costelloe appeals to workwear sector – вЂgive me a call’

Paul Costelloe appeals to workwear sector – вЂgive me a call’


Paul Costelloe appeals to workwear sector – вЂgive me a call’

One of Britain’s most well-established fashion designers said he can’t wait to swap the runways of London Fashion Week for the runways of Heathrow and Gatwick to design clothes for the workwear sector, including airlines and banks.

Paul Costelloe has told the organisers of the upcoming Workwear and Corporate Clothing Show, that he wants to design corporatewear and bring a sense of вЂje ne sais quoi’ to the sector which he feels lacks a spark of creativity in places.

Workers who are used to wearing outfits designed for function and practicality could soon be able to boast that it is also a Paul Costelloe.

And he made a direct appeal to the corporatewear industry to вЂPick up the phone and call me’. He said: “It’s important for the company that we are out there and seen as a fashion company but we can do corporatewear probably better than anybody in the world.

“Why? Because we’re a fashion house and having that fashion influence in our manufacturing makes us unique in the corporatewear business. It means that we can offer the вЂje ne sais quoi’ that corporatewear lacks sometimes.”

The industry’s leading figures will be attending the Workwear and Corporate Clothing Show on April 5 and 6 at the Ricoh Arena in Coventry. It is now in its fourth year and is the biggest show of its kind in the country, providing the most effective forum for manufacturers to connect directly with key decision makers, raise brand awareness, launch new products and generate sales leads.

The event includes its own fashion show featuring the latest trends in corporate and workwear for banks, airlines, emergency services and the construction industry among many others, where Mr Costelloe feels he can bring something new and exciting to the sector.

He added: “I can’t wait – please call me – whether its banks, airlines you name it. We are a totally vertical company now, we have the design and the manufacturing, the only thing we don’t have is the materials but we have very strong relationships with different manufacturing companies so we can offer that special look that should be what people want to live in and work in.”

Workwear and Corporate Clothing Show organiser Yvette Ashby said: “It would be great to have a designer of Paul Costelloe’s calibre and stature involved in the workwear and corporate clothing industry.

“It is a sector that does boast some fantastically talented designers and manufacturers already, but a fashion designer such as Paul Costelloe would bring something new to it, which would not only benefit customers but also the people who wear the garments.

“I’m sure it will be the talk of the upcoming Workwear and Corporate Clothing Show in April.” 

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