The lead actress of Hollywood film вЂњHarry PotterвЂќ is venturing into the high-fashion world, as she teams up with Italian fashion house Alberta Ferretti to develop a range of organic clothing.
Emma has associated herself with the 'Pure Threads' collection, for consumers who support such causes.
The British actress is not new to the fashion industry, as prior to this too she has been Burberry's model for its 2009 A/W campaign, and even posed with her brother Alex in Burberry's S/S campaign in 2010.
She has also been working as a creative consultant with the fair trade fashion brand, People Tree since February 2010. It is believed that a part of her earnings from the Ferretti line would advantage People Tree.
Further, while talking about the venture, she stated that, she is delighted that a luxury fashion brand like Alberta Ferretti has resolved to develop a range of organic clothing.
Also she added that, she looks upon this move as an important step forward for entire international fashion industry, and also a significant move to raise understanding regarding the issue of ecology.