Thursday, March 31, 2011

Ukraine:UFW : astounding opportunity for international buyers

astounding opportunity for international buyers


The Ukrainian Fashion week has held its 28th season on March 16-21, 2011, attracting world-renowned fashion industry representatives, including Ronald Denis, Alessandra Dainelli, and Renata Fontanelli. Almost 25,000 guests - fashion experts, buyers, designers' clients, and media representatives - enjoyed the presentation of autumn-winter '2011-2012 pret-a-porter collections by 50 designer brands including L.P. by Poustovit, Zalevskiy, Victoria Gres, NotaBene&Karavay, Bevza, Zinaida Likhacheva, Julia Aysina, Litkovskaya and others.

Every year the Ukrainian Fashion Week draws interest of many international fashion experts, buyers and celebrities. This year's event attracted a real constellation of special guests, including: Russian Glamour chief-editor Alla Belyakova, Italian fashion consultant and one of the world's top-10 influential buyers Alessandra Dainelli, fashion-editor of the Italian La Repubblica, Renata Fontanelli, Global Fashion Management (GFM) creator and famed fashion consultant Ronald Denis.

The event was also attended by Dutch fashion consultant Li Edelkoort, French super model DjiDieng, Italian fashion expert and Maas Markets partner Corrado Manaresi, President of Rakas Ltd. ArisRakas,Russian blogger Vitaly Kozak, Paris Gallery representative David Cheungand the owners of Belgian concept store "Ra" Anna Kushnerova and RomainBrau.

This year's UFW international program has been headed by Italian fashion manager and Maas Markets owner Maurizio Aschero, who joined the UFW as a head of its international development department.

The Ukrainian Fashion Week aims at promotion of Ukrainian designers worldwide. "Ukrainian designers, whoremain faithful to creativity, are very close to become commercially successful. Another important feature of the event is the large number of charity and social projects that are developing within UFW," said Volodymyr Nechyporuk, the UFW General Producer.

In addition to the catwalk shows,the UFW traditionally hostsspecial events for its guests. One of this year's features has been the lavish exhibition "From Gothic to Modern. The History of European Fashion," dedicated to the landmarks of the European fashion development of the 15th-19th centuries.

The Ukrainian Fashion Week was established in 1997, becoming the first professional fashion event in Eastern Europe. Each year the UFW presents the pret-a-porter collections from the leading Ukrainian designers as well as the fashion industry newcomers, brings to Ukraine over 25,000 guests and accredits more than 150 media outlets from Ukraine and abroad.