The California Market Center (CMC) will host the Fall 2011 Los Angeles Fashion Market (LA Fashion Market), Monday вЂ“ Thursday, March 14-17, 2011, with showrooms open by appointment only on Sunday, March 13, 2011.
Visiting retailers will be able to preview established and emerging collections for women, men, children, gift and home in hundreds of permanent showrooms and in our expanded range of tradeshows including FOCUS Apparel & Accessories Show, TRANSIT LA Shoe Show and SELECT Contemporary Tradeshow. Registered retailers will also be welcomed to attend runway shows, seminars, sponsored lounges, beauty bars and other special events during this busy 4-day Market.
вЂњDarling has been such a strong line for us, we are opening up a new showroom for them next to PerlmanRep,вЂќ said David Perlman of his new Darling showroom opening this March 15 in suite B523. вЂњI already have several appointments set up for Monday and Tuesday. We expect this show to be even better then before- which was the best Market of my career.вЂќ
Additional new contemporary and young contemporary showrooms debuting this Market include Agenda in suite B413 (Herschel Supply Co, Imaginary Foundation, Freshjive, Primitive, TITS Brand, Flud Watches), Cedar Tree in suite A888, Lolli Factory in suite A860 and Tresics in suite B891 (Tresics, Tresics Femme, Free Bird). New lines debuting this Market include 1921 Denim (Primitives Showroom, suite B435), Seventh of Earl, Lounge Act, Un Jour Mon Price (Jennifer Michelle Sales, Suite B520), Forla Paris, Gypsy Daisy, Libertalia, C.C. Couture & Escorpion (Strategy LA, Suite B507), Buckaroo Jeans (929 Showroom, Suite B436), Miki Mialy (Creative Concepts, Suite A272), Wallet Be (Ute Wegmann/ Jim Rowley, Suite A1089) and many more. The contemporary floor located on the 5th floor, B-wing will also host a complimentary beauty bar Monday and Tuesday sponsored by Oliver Ifergan Salon, where buyers are invited to get trims, blowdrys and professional hair styling.
Other notable new tenants to the building this Market include WGSNвЂ™s West Coast headquarters in suite C1137, Packaging Services Inc. just off the main lobby in A-lobby 17, and MKC Customs Brokers in suite B276.
Several seminars will add to the new resources available at the CMC this Market starting Monday, March 14 at 12:00pm in suite A206 with вЂњUsing Social Media to Connect with New Customers,вЂќ presented by Mercedes Gonzalez of Global Purchasing Companies. On Tuesday, March 15 at 2:00pm, WGSN will present a Fall 2011 trend overview in the Penthouse (13th floor), A-side, led by Sally Lohan, Head of Content, Americas for WGSN. All seminars are open to registered retailers and industry guests.
Kicking off Market on Monday, from March 14- March 16, 2011, will be SELECT Contemporary Tradeshow, located in the Fashion Theater 9:00am вЂ“ 6:00pm daily. SELECT will showcase a sold-out show of upmarket contemporary brands such as Ai for Ai, Azaara, Boutique 9, Gorjana, Linea Pelle, Magaschoni Apparel, Sam Edelman, Sophie Monet Jewelry, Twinkle by Wenlan, Whitley Kros, VOOM by Joy Han and more. Urth CaffГ© Downtown will sponsor complimentary coffee, mini cakes and pastries from 9:00am-11:00am Monday and Tuesday and Vita Coco Drinks will be served daily throughout the Show floor.