Creative young talents from around the globe have been called upon to unleash their inspiration under the guidance of the design motto "Icons." The aim is to interpret an icon they have freely selected on their own and then create a one-of-a-kind design showpiece made up of one bra and one pair of briefs.
Just as in 2008, this year's prizes will include a good deal of money for first place, 15,000 Euros, along with an opportunity to adapt the winning design together with the Triumph design team into a commercial underwear set. This set will be delivered on a hanger date in 2010 to Triumph stores around the world as a limited line. Second and third place winners will go home with 10,000 and 5,000 Euros respectively. All national winners will receive a chance to take part in the International Finals during the Milan Fashion Week.
International Finals in Milan in the presence of an expert jury - The winner of the Triumph Inspiration Award will be announced in September 2009 at the International Finals during the Milan Fashion Week. All competition participants will have pre-qualified themselves for the Finals in Milan at their own national competitions.
Visitors to the http://www.triumph-inspiration-award.com website will also be able to cast their own personal vote on the submitted entries from August 31 to September 13, 2009. The online community will thus be able to decide which designs are their favourites.
The design receiving the most votes online will then enter the Finals in Milan with one set vote in the expert jury. A winner will also be drawn from all those who voted for this favourite and this person will be able to travel to Milan and take a seat with the jury at the International Finals, to personally represent the online community.
Triumph Inspiration Award as a launching pad for a professional career - With the Triumph Inspiration Award initiated in 2008, Triumph wants to offer young design talents a launching pad for a possible professional career in the lingerie industry. The annual student competition stands under a variety of design mottos and honours creative and innovative submissions from the underwear line.
It then enables winners to sell a limited series of their designs at Triumph stores. In 2008, a jury made up of designer duo Viktor and Rolf, famous international model Helena Christensen, celebrated photographer Ellen von Unwerth, Chief Purchasing Officer and Creative Director 'Sarah from colette', top Chinese model Lv Yan and Jan Rosenberg from Triumph decided to give the award to the design "Under Skin" by Midori Matsuo of Japan. The commercial version of this design will be available at selected Triumph stores around the world starting in August.
"Dealing with trends from art, culture, fashion and lifestyle that we depict anew in every collection is part of our daily work. After the impressive results in 2008, we are especially pleased to be able to share our enthusiasm for the lingerie sector with talented young designers this year as well and invite them to discover the exciting world of lingerie for themselves," says Jan Rosenberg, Global Head of Sales and Marketing for Triumph International.
