Friday, March 20, 2009

Canada:LIJA debuts Active & Tennis Apparel collections for fall

Canada:LIJA debuts Active & Tennis Apparel collections for fall


Canada:LIJA debuts Active & Tennis Apparel collections for fall

Popular women's apparel designer Linda Hipp and her company, LIJA, announce the premier of their Fall 2009 Active and Tennis collections, offering a blend of runway fashion trends and vintage sport styling.

Showcasing feminine silhouettes and chic accents such as color-blocking, ruffles, ruching and zipper detailing, the new collections fuse sport, leisure and fashion in unique designs. Emphasizing functionality, comfort and movement, a variety of luxurious, lightweight performance fabrics are used in the line's tank tops, short-sleeved shirts, vests, dresses, jackets, capris, shorts, skorts, and pants. Key technical properties include moisture wicking, quick drying, wind resistance, breathability and UV protection.

"The market has responded tremendously well to our entrance into the Active and Tennis categories," says Hipp, principal designer and founder. "Retailers are telling us that consumers have really embraced the silhouettes, materials and styling that make these collections distinctly LIJA."

Pieces like the Compression Fatale Dress, Hybrid Flow Top and Willow Windsprint Jacket highlight the versatility of the collections, which are meant to provide women with fashionable apparel for a variety of active pursuits. The fall styles also feature three new fabrications. Compression II is slightly heavier and offers more coverage than the version used in tops, while Glide and Ozone appear in several outerwear pieces.

LIJA's complete offerings for Fall 2009 -- including the brand's three other golf and sportswear collections -- will be sold in department stores and the finer country clubs, resorts and off-course retailers throughout North America, such as Riviera, Kiawah Island, The Greenbrier and Whistling Straits. 

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