From March 20 -24, 2009 the California Market Center (CMC) welcomed buyers, designers, exhibitors and press from around the globe to the Los Angeles Fashion Market, for Fall вЂ™09. This Fashion Market saw steady traffic, throughout the weekend, with peaks on Friday and Sunday.
Buyers shopped from hundreds of permanent showrooms at the CMC in addition to five tradeshows throughout the building including, FOCUS| Apparel and Accessories, TRANSIT| The LA Shoe Show, MOM2B, Transmission, and Brighte by ENK.
The California Market Center was also home to three nights and one day of fashion shows hosted and produced by WhoвЂ™s Next WhatвЂ™s Next Media. Buyers remained busy throughout the Market placing orders, attending events, and participating in various perks, amenities, snacks, and raffles.
вЂњThe Fall 2009 LA Fashion Market saw steady traffic,вЂќ said Joanne Lee, SVP of the California Market Center. вЂњIt was an improvement from January вЂ“ buyers were definitely writing.вЂќ
Linnie yen Hhuynh of Thursday Island in Suite C529 agreed, saying, вЂњThis Market was especially successful for us considering the circumstances of the economyвЂ¦every buyer who made an effort to come into our showroom were quality buyers and serious about doing business.вЂќ
The FOCUS | Apparel and Accessories had the strongest selection of exhibitors since its move to the Penthouse Floor. вЂњWe really focused on bringing in new, upcoming quality lines. We want to provide buyers with something different than other tradeshows, and additional options to lines in the building,вЂќ said Sr. Tradeshow Manager, Chelsea Matthews.
Corine Grant, Owner and Designer of Hammered Handmade commented, вЂњThe FOCUS show was really great for me! I picked up a few new stores, as well as a new showroom at the CMC!вЂќ The FOCUS show also welcomed BuzzFlickr PR, who hosted the вЂњCatch a BuzzвЂќ Lounge throughout the show, as well as Wheelers Ice Cream, who provided buyers and exhibitors, with a frosty vegan treat, from their ice cream cart at FOCUS as well as the TRANSIT | LA Shoe Show, across the Bridge.
MOM2B Maternity Show took place in the Penthouse from Thursday March 19, 2009 - Saturday March 21, 2009. Transmission took place Friday March 20 вЂ“ Saturday March 21, 2009 in Suite A-Lobby 3 in the CMC Main Lobby. And lastly, Brighte by ENK took place in the Fashion Theater from Friday, March 20 вЂ“ Monday, March 23, 2009.
On Friday, Saturday and Sunday evening, March 20-22, 2009, WhoвЂ™s Next WhatвЂ™s Next Media hosted shows on the Front Patio of the California Market Center. Many CMC tenants participated. On Friday, tenants included, womenвЂ™s contemporary lines, Cynthia Steffe, D.E.P.T., and a 5th Floor Collective show including Necessitees, Allen Allen, Tulle, Walter, Be Seduced, Maria Bianca Nero and Sue Wong. On Saturday afternoon, the kids floor participated in a вЂњKids on 6вЂќ collective, featuring lines, Eva & Oli, Serendipity, Cackleberry, Appaman, Luna Luna, Mim вЂ“ Pi and Oopsy Daisy Baby.