The limited-edition capsule collection will debut in Topshop’s Oxford Circus flagship store. “We see this collaboration with Topshop as a great opportunity to be part of a groundbreaking company, and create a special product for them that is in keeping with our aesthetic, yet presented in a new way,” said Susie Crippen, J Brand co-founder and Creative Director.
J Brand for Topshop will consist of three low-rise styles named for the New York boroughs and neighborhoods that exemplify the styles of the women who wear them. The Brooklyn style is the new denim staple: a 12-inch pencil leg; the Nolita is a classic cigarette leg with a 14-inch leg opening; and finally, the Manhattan is a slim fit 22-inch bell bottom.
These styles will be available in washes that range from dark and clean to vintage-inspired distressed washes. In keeping with the New York theme, the washes are: Empire, Skyline, Liberty and Bowery. The retail price point for this limited collection is ВЈ89. J Brand is in good company with previous successful collaborations such as Kate Moss, Richard Nicoll and Emma Cook.
“There is nothing more American than a great pair of Jeans,” Jeff Rudes, J Brand co-founder, remarks. “We believe Topshop customers will appreciate the detail and workmanship of our line and feel good about wearing a genuine piece of Americana.” Mary Homer, Managing Director of Topshop adds, "We're really excited to be collaborating with J Brand. Topshop has established a reputation for producing it's own new, leading-edge jeans and we're proud to build on this by working with the original cult jeans brand - J Brand."
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