(capsule) Paris Men's, the French counterpart to the ever-influential (capsule) New York, is gearing up for its fifth season in Paris. Taking place June 25th вЂ“ 27th, 2010 during Paris MenвЂ™s Fashion Week, the show will bring a highly edited, global mix of the worldвЂ™s top progressive and neo-contemporary menвЂ™s brands to a new venue, the famed Garage Turenne. Conveniently situated in the Marais at 66 Rue de Turenne, Garage Turenne offers an expansive, open, industrial space with amazing natural light from overhead skylights and will accommodate 95 brands.
(capsule) Paris MenвЂ™s will spotlight some of the worldвЂ™s most sought-after designers; from independents looking to make a mark, to mass brands looking for a piece of the hot progressive market via high-end collections and collaborations. Exhibitor highlights include the relaxed downtown aesthetic of New-York based Steven Alan, work wear inspired looks and Nordic knits from Danish favorite Norse Projects, heritage brand Charleston KhakiвЂ™s trademark pants, hand-crafted garments from EnglandвЂ™s Heritage Research, and understated luxury from insider favorite Sunspel. The show will feature several accessory lines that are setting the tone for menвЂ™s bags вЂ“ polished European collections like Ally Capellino and Mismo offset by all-American functionality from both Blk Pine Workshop and Filson. Leading the way in footwear are the hand-crafted Quoddy and Yuketen, both showing in Paris for the first time.
Newcomers to (capsule) include American-based labels Assembly New York, Highland Spectrum, Maiden Noir, Riviera Club and Spurr. Other notable additions include Filippa K, Monitaly, Noodle Park and Wood Wood.
This season the (capsule) show floor will play host to a special installation produced by legendary streetwear brand Stussy to celebrate its 30th Anniversary. Following a special in-store display at Parisian boutique Colette highlighting StussyвЂ™s heritage from 1980 through 2009, (capsule) will feature a photo exhibition by celebrated lensman Kenneth Cappello, interpreting the brandвЂ™s role for the future.
The (capsule) show was launched in 2007 by NY-based agency BPMW to develop a global network of like-minded people who conceptualize, create, desire and buy the clothes that epitomize a vision of forward progress. Currently (capsule) takes place 10 times a year in New York, Paris and Las Vegas during menвЂ™s and womenвЂ™s markets in those cities.