Wednesday, June 23, 2010

USA:Sorrentino teams up with Dilligaf by Bohica Bill


Add "designer" to Mike "The Situation" Sorrentino's resume. The reality TV star has now wrapped his abs around a clothing line, teaming up with Dilligaf by Bohica Bill to launch a couture line of high-quality wearable art for the controversially irreverent clothing line. Sorrentino will debut the line next month, which will comprise of t-shirts, sweatshirts and accessories, featuring his own fresh artwork and the brand's signature and obscure acronym, Dilligaf. It will be available online and in retail stores nationwide, including Dilligaf's signature stores in New York.

"Mike 'The Situation' embodies our irreverent approach to life," said Jodi Massry, president, Dilligaf by Bohica Bill. "He lives the 'let's not take things so seriously' mentality every day. Dilligaf's followers and the Sitch are kindred spirits. Anyone who watches his show knows that he is all about living life to the fullest and enjoying every day," Massry added, "We approached him because we knew we would be a perfect fit. His style is unparalleled, his creativity unending! We are thrilled to have formed this partnership. Amazing things are happening for us! Just watch!"

Marc Sorrentino, CEO of MPS Entertainment was instrumental in forming this partnership.

"My main goal is to search out projects that work for Mike both on a personal as well as a lucrative level," stated Marc Sorrentino. "We are interested in partnerships that allow him to express his creativity and his personality. MPS Entertainment is a multi-faceted corporation with goals and strategies for long-term success and symbiotic relationships. We have many exciting projects in the works. That's The Situation," he quipped.

Dilligaf by Bohica Bill delivers high-quality street wear apparel and accessories for men and women at an affordable price in three retail stores throughout New York and through its online retail store. Originally conceived and designed by Bill Massry in 2003, Dilligaf by Bohica Bill expresses the laid back American attitude and expressions of its founders. 

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