Friday, June 11, 2010

Switzerland:RAYMOND WEIL, a watchmaker true to its values


RAYMOND WEIL stands out for its dynamism and pioneering character, striving constantly to create timepieces, which reflect the Brand's values of independence, creativity and watchmaking savoir-faire – at attractive prices.

RAYMOND WEIL is present across the globe and has enjoyed spectacular and constant growth in every market. Under the leadership of Olivier Bernheim, President and CEO – latterly joined by his two sons Elie (Marketing Director) and Pierre (Sales Director), both grandsons of company founder Mr Raymond Weil – the firm has continued to expand and innovate in the fields of product research and development, marketing and communication. Our own subsidiaries have been recently established in the USA, India and Canada. The Geneva watchmaker has also expanded into markets like China, mindful of the economic potential and the Brand's strong local reputation.

The strategy adopted in recent years has assuredly contributed to RAYMOND WEIL's impact on the watchmaking world. Key factors in the firm's success include the constant renewal of its product range, with the introduction of new, increasingly sophisticated mechanical timepieces, strengthening collections at the lower end of the price-range, a wider-reaching communications strategy and the launch of the RW Club (the first club to be set up by a luxury watchmaking brand). 2010 will be a decisive year for RAYMOND WEIL. The aim is to focus, nationally and internationally, on the Brand’s heritage within the luxury watchmaking industry, by making its image even more attractive. This will reinforce the RAYMOND WEIL Genève uniqueness by developing new models that respond to a demand for high quality and reflect the Brand’s evolution and creativity, and by reinforcing the distribution policy, whose goal is to increase Brand presence and visibility, and finally by offering beautiful timepieces at attractive prices.

The Brand’s new approach in 2010 reflects the modern innovative design and the aggressive price positioning of RAYMOND WEIL and clearly demonstrates the family’s understanding of its clients’ expectations in the current economic climate.

Men's watches confirm RAYMOND WEIL’s reputation as a brand that dares to combine originality and technical proficiency.

20 years after its official launch, the iconic Parsifal collection was recreated for Baselworld 2010! This collection once again shows a deep attachment to the Brand’s roots and its desire to preserve tradition as a source of inspiration – while, at the same time, refining the key design elements, which have forged the powerful identity of this symbolic collection.

The nabucco range, renowned for its stylish design, now boasts a new addition in titanium: nabucco Va, Pensiero. This new timepiece's mature elegance, retaining all of the collection's powerful architecture showcased in grey-grained graphite, remains true to the collection's creative values and mythical forms.

Tradition, the automatic collection, also plays a significant role in the RAYMOND WEIL men’s global range. With its timeless look, classical automatic watch amateurs will be seduced by the refined and elegantly simple design of this collection.

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