Sunday, June 27, 2010

India:Mandira Bedi inaugurates GAJA Heritage store in Kolkata


Shree Ganesh Jewelley House Ltd, the largest manufacturers and exporters of handcrafted gold jewellery in India has launched their exclusive store – Gaja Heritage in Kolkata located at 227 A.J.C Bose Road. Inaugurated by Ms Mandira Bedi, the store flaunts its rich collection of handcrafted heritage jewellery.

Gaja Heritage, the shopping destination of authentic gold jewellery in the city is the third store by Shree Ganesh Jeweller House Ltd. .Located in the heart of the city. Affordable and best suited for the working women of today, Gaja Heritage is truly charismatic in design and quality.

Speaking at the launch Mr. Sharad Mohata, Director, said “We are very happy and proud to bring to our customers the world class experience of shopping heritage jewellery from our rich & exclusive collection. We specialize in filigree and polki work and wish to establish ourselves in this high end market. This is our first store for classic heritage jewellery in Kolkata being one of its kind under an organized brand. We want to attract customers by being their wedding/ major event jewellery consultant by providing best of services, designs and product collection at affordable prices.

Raj Bari: Typically, Bengali jewellery pieces which rolls back to the Zamindari days. Its ben conceptualized from the forts and palaces of Bengal. The staple chile – kantha work dates back to the birth of Bengali jewellery

Moon Dance:It has been conceptualized from the times when human beings started adorning themselves in jewelery pieces crafted in brass. To keep the old flavor alive, uncut diamonds (Polki) have been ushered in to enhance the crescent. It is a view that might have been apparent from even the terraces of old civilizations such as Indus valley and Harappa – Hence its bold ethnic look.

Full Circle: From the old to the new makes it a golden circle. Variety of designs, stones and colours have been used to break and unwind the traditions and give it a new flavor. Indeed we believe that a pair of ER makes more of a statement than anything else. Full circle also implies the complete circle of life that is represented in the shape and content of each pair of вЂKaan – poshas’

String fling: Simple strings yet eye catching. Be it corals, rubies or sapphires. The lodhi style comes from yonder years, Moghals, Rajputs, Maharajas and Maharanis. They may even come from the streets of New York or a Boulevard of Milan. We want women to see these necklaces as single item buys to be worn with to be worn with sarees or jeans and a reason to have fun with life.

Avante Gaude:These jewellery pieces have been transformed and reworked from older ideas. They are contemporary as well as ahead of its time. They are quirky pieces that appeal to something inside you and define you no matter where you are and what you may happen to be doing.

Sparkle:They are a collection of exclusively handcrafted diamond jewellery. Every piece reminds of the fact that Diamonds are girls’ best friend and a single piece adds a special something to your look at any point of time.

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