As Lee DeWyze and Crystal Bowersox competed for the renowned title of this year's American Idol, the final two contestants along with third place contestant, Casey James, chose to rock in style with RAYMOND WEIL timepieces.
American Idol winner, DeWyze, wears the RAYMOND WEIL Freelancer series, which is also featured in the national advertising campaign. The stainless steel, 42 mm in diameter, automatic chronograph on a brown leather strap retails for $2,750.
Runner-up, Crystal Bowersox, chose Noemia (the collection named after Weil's grand daughter) as her watch of choice. The delicate and sleek time piece in polished stainless steel on a black leather strap has a black mother-of-pearl dial and 64 diamonds on the case.
Third place rocker, Casey James, felt the Don Giovanni Cosi Grande tank-style watch on a black leather strap was more attuned to his style.
RAYMOND WEIL, both nationally and internationally, has created a strong presence in the arts, with a direct tie to music. As a sponsor of the 2010 Brit Awards, RAYMOND WEIL takes pride in the support of new and emerging artists within the music industry with their mantra being "Independence is a state of mind." American Idol was the perfect opportunity for RAYMOND WEIL to further equate the brand with the music industry, particularly in the U.S. market.
Core lines from the brand are also named after acclaimed operas and have other musical tie-ins and references. Within the men's collections, the Nabucco series is named for Verdi's opera and the Don Giovanni after Mozart. More specifically, the Nabucco Va, Pensiero style is named after the fourth act of well-known opera.
The Swiss family-owned RAYMOND WEIL, founded in Geneva in 1976, enjoys a special position in the exclusive world of luxury watch making. Independence is the essential value of RAYMOND WEIL Geneve's state of mind. RAYMOND WEIL prides itself in aestheticism, watch making know-how and creativity, the core values that consolidate the basis of the brand's philosophy.