Pure London is officially the UKвЂ™s leading trade fashion event. At the prestigious AEO Awards in London, the Pure team collected a well deserved award for Best Trade Show 2,000m2 in recognition of excellence for the Pure London February 2010 show.
HereвЂ™s what the judges said;
"With an innovative and inspirational approach and a real focus on the core brand values of this strong and established event, the organisers achieved impressive financial and performance results".
Pure London put in place several new initiatives including the launch of Label, a re-edited Footwear section, a new section within Boutique showcasing high end evening wear as well as new content seminars and other informative features.
The February show attracted the largest number of visitors, increasing by 23% year on year, and exhibitors, which increased by 13%. Now in its 28th season, Pure London continues to deliver over target, is the fastest growing show in the UK and maintains quality attendance.
The show continues to evolve and now includes a series of high profile catwalks, informative fashion seminars and in-depth trend presentations.
Pure continues to go from strength to strength, season on season and stretch the boundaries of Olympia ever furtherвЂ¦.what next from the fashion gurus of London.
The next edition of Pure London will be taking place from the 1-3 August at London Olympia.