India:Chiraag Dattani’s Design Studio in Juhu, Mumbai

 

Chiraag Dattani launches his Design Studio at Juhu. It showcases a unique, highly personal and extravagant Men's designer wear collection styled in Indian ethnic essence. His label has a trademark of exquisite embroidery, fine finish and cleans contemporary styling, ensuring classic garments. The first collection launching this festive season is characterized by pure fabrics such as Cotton, linens, Silk and heavy Brocades.

The ethnic wear comprises with touch of Indian colours taste like red, green, maroons etc and it is price friendly. His traditional wedding collection comprises of heavy brocades and silk fabric with subtle colours touch like gold, silver and bronze.

Chiraag Dattani, Creative Designer turned Entrepreneur, created a niche of his own and is flagging off his exclusive boutique in Mumbai. An alumnus of Parsons School of Design in New York, 1998, he majored with a degree in Applied Science in Fashion Design. He started as assistant designer with the Pioneer of American Fashion–Halston, in their Knitwear division and then joined as a technical designer at the Roussos Apparel Group, a renowned women’s clothing manufacturing company in New York.

His panache and originality, and exquisite sense of style, combine with impeccable garment construction to create stunningly simple yet dramatic results. His label has a trademark of exquisite embroidery, fine finish and clean contemporary styling, ensuring classic garments. Clothes that are reminiscent of Antique India while retaining a contemporary style.

His ability to amalgamate his soulful Indian heritage with true urban influences has been the foundation of his design ideology. Simplicity with absolutely clean and fuss free lines have been the hallmark of his creations. He launched his own magnificent Design label "CHIRAAG DATTANI" in 2001, with the broad realization that there is a dearth of quality, well fitted clothing with impressive blend of Traditional and Ethnic Men’s Designer wear in the Indian market.

His collection is a mix of traditional and cultural touch of Indian essence, exclusivity that is tailor made and yet economical with the latest trends in the global world as his collection is inspired by various sources like the Royal Indian Heritage, Classic Italian cuts.

He successfully retailed his brand “Chiraag Dattani” at India’s leading fashion stores like Kimaya Fashions, Mogra, Czar (Mumbai), Aura (Nagpur), and Kimera (Bangalore) Elahe and Origins (Hyderabad).
 

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Asia:Damco to support H&M with on-location team in India & Pakistan

 

Damco was appointed by Hennes & Mauritz (H&M), the world's third-biggest clothing retailer as its supply chain management partner in India and Pakistan. Damco will be responsible for the management of H&M’s consolidation programme.

This is an extension to H&M’s and Damco’s current collaboration that already covers H&M’s operations in Bangladesh, Cambodia, Indonesia, Sri Lanka, South Korea, Vietnam, and Thailand.

Martin Thaysen, Damco Chief Commercial Officer, says: “We are very pleased to take on this great opportunity, growing our relationship with H&M. We have long lasting relationship with H&M, and look forward to provide H&M with our services in these additional markets, supporting H&M's growth.

“Damco will support H&M with an on-location team in India and Pakistan. Their focus will be to implement and deliver to the sharp operational KPIs, and continue to support further optimisation, performance and cost reductions in H&M’s supply chain.

“We will have the new setup and the related processes in place and finalised by mid September, ahead of H&M’s peak season. The success ratio of an error-free migration will be ensured by a strong team effort between H&M representatives and an experienced Damco implementation team supporting in Hong Kong and Stockholm.”

Damco is the new, combined brand of the A.P. Moller - Maersk Group's logistics activities, currently known as Maersk Logistics and Damco. 

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USA:Break for Levi’s brand – a вЂNew Stories of America’

 

Break Media launches the first of a series of Levi’s branded
вЂmockumentaries’ that adopt elements of documentary style filmmaking to chronicle stories about offbeat, entertaining events with a growing underground following around the country.

The first of four mockumentaries will premiere today on a branded channel created at Break.com for the Levi’s brand that will be titled, “New Stories of America.” The channel can be found at http://www.break.com/levis.

Developed by Creative Lab, the creative content shop within Break Media, the mockumentaries are designed to tell stories in a way that will engage Break’s much sought after young male audience. The short videos are the latest digital component of the Levi’s brand’s “Go Forth” marketing campaign which launched in July 2009 and is targeted at the young male demographic.

“Creating content that really engages the young male audience online is the challenge we confront every day on our team,” said Jonathan Small, VP of Creative Lab and Editorial at Break Media.“We thought these mockumentaries and their humorous take on quirky, fun, offbeat events would offer an opportunity for Levi’s to promote their brand through content that guys would really respond to.”

“This branded mockumentary concept developed by Break’s Creative Lab captured our attention because it injects humor and fun to our 'Go Forth' campaign message that we’re confident will resonate with the young male demographic we’re trying to reach,” said Megan O’Connor, Director of Levi’s Digital Marketing.

To create the mockumentaries, Break’s Creative Lab searched the U.S. to find examples of interesting, quirky events and movementshappening across the country that are gaining attention, momentumand excitement. The mockumentaries will focus on the uniqueness of each movement and why they have such strong organic followings.

The events covered in the mockumentaries include: 2009 International Surf Festival -- Beach-worn athletes tackle the summer heat with a three-day sand and surf competition featuring dozens of events for competitors ages eight to 80, including Lifeguard Intercrew, bodysurfing, surfing, and volleyball.

The Great American Cardboard Regatta -- Nothing says American ingenuity like creating a boat out of cardboard. Contestants use nothing but corrugated cardboard and creativity to build a boat and race other teams.

Great American Guerilla Drive In –Pop-up drive-in events are becoming more popular than ever around the U.S. A group of peoplegather in one spot—a parking lot, an old warehouse, under a bridge—and a movie is projected from a car onto a wall and “Oila!,” an American tradition is reborn.

2009 YG Games -- Hundreds of young Chicago professionals square off in some of the most traditional playground challenges to raise funds for Youth Guidance, a social service organization that serves at-risk students. Six-person teams compete in the dizzy bat, obstacle course and tug-o-war to take home playground bragging rights.

The “New Stories of America” branded channel also encourages users to submit their own great adventures by sending urls and links that will be added. The mockumentaries created by Break’s Creative Lab for Levi’s are a significant part of the unique collection of videos, stories, and photos that will appear on the branded channel. 

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Singapore:Bb. makes its 1st out of US travel retail outpost debut at Changi Airport

 

US-based hair care specialist Bumble and bumble made its first out of USA travel retail outpost debut last week with Nuance-Watson (Singapore) at Changi Airport. To celebrate this event, over a dozen local journalists were treated to a Bumble and bumble one-to-one product demonstration at Nuance-Watson’s “Perfumes & Cosmetics” in Terminal 3.

Bumble and bumble (Bb.) has been exclusively available in Singapore at Perfumes & Cosmetics at Terminal 3 since August 7. In a by appointment only two-day-event, more than a dozen local journalists were treated to a personal hairdo by Bb. resident stylist, Josie, who had travelled to Singapore especially for the brand’s exclusive Singapore launch.

Josie, usually based at the upscale Bb. Salon in New York, created a multitude of styles on the guests, from short crops to long sexy curls with renowned Bb. products such as Brilliantine, Spray de Mode and Sumotech. Each guest walked away excited with not only a “million dollar” hairdo, but also a bag of the exclusive Bb. products for them to “do-their-own-do”.

Ken Tse, Managing Director of Nuance-Watson (Singapore) said: “This is Bumble and bumble’s entrance into travel retail outside of the United States and we are absolutely enthusiastic about this new partnership. It reinforces our steadfast mission of continual re-invention as a leading one-stop beauty shop in Asia and certainly adds a sense of rejuvenation to our range, something we can all do with during these down times.”

“We’re thrilled to enter the Changi T3 retail environment with such a clear expression of Bumble and bumble culture,” said Bb. President Peter Lichtenthal. “Even though we’re a New York-based company, our appeal is borderless, thanks to our long affiliation with the fashion communities in New York, Paris, London and Milan. By establishing this counter in Changi, we will make our products and styling information available to a new group of fashion-savvy shoppers.” 

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USA:Kim Clijsters returns to tennis in Fila

 

Fila announced that Sony Ericsson WTA Tour star Kim Clijsters will begin her comeback to professional tennis wearing Fila apparel and footwear. The agreement with Clijsters is part of Fila’s on-going commitment to tennis as a core category and continues the company’s legacy of sponsoring elite tennis champions.

“We are thrilled that Kim is returning to the Sony Ericsson WTA Tour,” said Gene Yoon, Chairman of Fila. “She is a proven champion whose drive, athleticism and style are consistent with Fila’s core values. Kim is a fan favorite in the tennis community and we are pleased that she will continue to wear Fila’s performance tennis line as she returns to professional tennis. Fila has a great heritage in tennis and we are pleased that will continue to have Kim wear our brand, which has been worn by champions in tennis and other sports for over 35 years. ”

Clijsters now 26, is returning to professional tennis after a two-year retirement. She left tennis in 2007 to marry American basketball star Brian Lynch and start a family. Their daughter Jada was born in February 2008. Clijsters is a former US Open Singles Champion and world ranked #1 in singles and doubles, who has won 34 singles titles over her career. Clijsters will make her debut at the Western & Southern Financial Group Women’s Open in Cincinnati.

Fila has a long and distinguished history in the world of tennis. The company has endorsement agreements with several ATP Tour and Sony Ericsson WTA Tour athletes, is a major sponsor of the Sony Ericsson Open, the BNP Paribas Open at Indian Wells, and the Campbell’s Hall of Fame Tennis Championships and is the footwear licensee with The Championships at Wimbledon.

Established in Italy in 1911, Fila is a leading manufacturer of sport and leisure footwear and apparel distributed worldwide.  

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USA:GlobalTex to partner with Mudpie & Denimhead

 

Market Center Management Company (MCMC), the management company of leading wholesale trade centers and trade events around the world, announced an exclusive partnership with international trend forecasters Mudpie and Denimhead.

The agreement establishes GlobalTex: L.A. International Textile & Sourcing Fair as the only trade event in the western U.S. featuring these respected trend services. “Our partnership with Mudpie and Denimhead furthers our commitment to deliver quality resources promoting superior trends,” said Bill Winsor, president and CEO, MCMC. “These two companies represent the highest level of international trend intelligence. Their exclusive presence at GlobalTex will provide invaluable services as well as attract key visitors to the show.”

Mudpie will provide two services at GlobalTex: directional trend displays and seminars. In addition, Mudpie will provide GlobalTexattendees the opportunity to purchase its trend books and online trend forecasting service. Mudpie’s mission is to design, distribute, sell and promote the world’s leading trend information within printed products, online services and design consultancy.

The company includes a range of services including: Mpdclick, a leading commercial online fashion trend forecasting service; Trendbooks, leading trend, graphic, print, pattern and color forecasting books; and Consultancy, a consultancy team for full design process from presentations, trend boards and color direction to final graphic and garment ranges. Fiona Jenvey founded Mudpie as a design consultancy in 1993, which today leads the industry in innovative trend information with its trend books for the contemporary women’s, men’s and children’s wear industries. Jenvey has worked with clients including Warner Bros., Disney, Mattel, USA Pro and Pepe London.

“It is very important to offer the West Coast an international perspective on trends and color direction,” said Jenvey, CEO, Mudpie. “GlobalTex has emerged as the premier West Coast event and we are pleased to partner with them to continue to provide needed business intelligence.”

Denimhead will participate in the show as the anchor of the Wear section, providing trend books and services geared toward helping companies begin the design process secure in their understanding of the direction the market is heading. Denimhead is a cutting edge fashion service specializing in denim and casual sportswear. Its books provide the most recent photographs from fashion capitals throughout the world and include original sketches for inspiration—both of which are intended to help with the design process. Jill Perilman, an accomplished denim designer of 22 years, founded Denimhead in Los Angeles in 2004, after being frustrated with the lack of current denim and casual sportswear information in the apparel marketplace.

 

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UK:Refreshing new sponsor at BETA International

 

TopSpec will celebrate its tenth anniversary by sponsoring the Coffee Shop at BETA International 2010.

The highly respected British manufacturer of feed balancers, supplements and blends has exhibited at the world’s leading equestrian trade exhibition for nine years.

The Topspec Coffee Shop, surrounded by ample tables and chairs at which to enjoy day-long refreshments and meet contacts and colleagues, is among BETA International’s most popular networking locations.

North Yorkshire based TopSpec was founded in January 2000 and is run by a team of experienced equine nutritionists. It is the only UK feed company to use on-site field trials as part of its product development.

“TopSpec supports the traditional route to market, via wholesalers to retailers, so participation in BETA International has been pivotal to our growth during the last decade,” said TopSpec director Nicola Tyler.

For three consecutive years, TopSpec has won the British Equestrian Trade Association (BETA) Feed Helpline of the Year Award, an accolade judged by an independent panel.

“TopSpec has benefited enormously from horse owners talking to one another about our products, and we see BETA International’s Coffee Shop as the perfect forum for the trade to communicate too,” added Nicola.

BETA International visitors calling at the TopSpec Coffee Shop can enter a competition to win cash prizes courtesy of TopSpec.Entry forms should be presented at the handily placed TopSpec stand.

“As one of our most loyal exhibitors and a company representing BETA International’s core equestrian sector, TopSpec will bring a refreshing new look to the Coffee Shop,” said Claire Thomas, commercial manager of BETA International organiser EMC.

BETA International 2010 takes place at the NEC, Birmingham, UK on 21-23 February.  

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