Reebok, the leading sports brand, launched a new juniors concept store with Indian cricketing sensations вЂњThe Pathan BrothersвЂќ. The Juniors store is rooted in sports ideology and is a one stop shop for apparel, footwear, accessories and sports equipment for kids in the age group of 4 вЂ“ 14 years. The brand also launched a new kidsвЂ™ collection of apparel and accessories in association with IndiaвЂ™s number one kidвЂ™s channel Cartoon Network called вЂCartoon Network for ReebokвЂ™.
The collection caters to boys and girls between the age group of 4 and 9 years, with contemporary designs revolving around popular toon stars Ben 10, and The Powerpuff Girls (PPG Modern Girls). The kidsвЂ™ had a blast at the storeвЂ™s launch as they got to interact with their favourite cricketers and toon characters who gave a special performance. The new range will be available across all Reebok stores beginning 15 April, 2009.
Commenting on the occasion, Sajid Shamim, Executive Director Product and Marketing, Reebok India Company said, вЂњJuniors as a category has huge business potential and we are opening the concept store across the country to provide a one-stop-shop offering an ever exciting and attractive themed product line for kids. TodayвЂ™s kids are sporty and conscious of what they wear and our products which are high on style and technology cater to their needs and help them fulfill their potential. We realized that kids love toon characters and this prompted us to partner with Cartoon Network and develop merchandise by licensing their iconic characters.вЂќ
Jibi George, Associate Director, Cartoon Network Enterprises (CNE) said, вЂњWe at Cartoon Network Enterprises, the specialized licensing and merchandising division of the number one kidsвЂ™ channel Cartoon Network, strongly believe in innovative and strategic alliances and are consistently exploring options that enhance the availability and popularity of our products.
Our partnership with Reebok brings together two market leaders in their respective genres to offer kids the best of both worlds - Cartoons and Sport. The вЂњCartoon Network for ReebokвЂќ range provides a fresh, new stylized approach to kids' sportswear featuring the globally popular and kidвЂ™s favourite Cartoon Network characters like Ben 10, Ben 10: Alien Force, DexterвЂ™s Laboratory, Johnny Bravo and The Powerpuff Girls (PPG Modern Girls) that will have mass appeal with kids across India.вЂќ
The Spring Summer 2009 вЂњCartoon Network for ReebokвЂќ Boys range, features the action packed Ben Tennyson from one of the networkвЂ™s biggest and most successful properties worldwide Ben 10. The line is a collection of cool casuals with a focus on outdoors, thus itsвЂ™ comfort with style featuring Ben 10 and his uber cool Omnitrix. The navy, deep reds, olive and white color palette ensure hours of non-stop action. Additionally to apparel, kidsвЂ™ can also treat themselves to cool bags
The вЂњCartoon Network for ReebokвЂќ girl collection with The PPG Modern Girls is inspired by international fashion trends for spunky girls with active lifestyles. The collectionвЂ™s theme has a bitter-sweet flavour with pre-dominant pinks, whites and blacks with dashes of yellow, lavender and greens. The graphics are playful and inspired by urban life. The emphasis is on cute and bubbly nature of the PPG modern girlвЂ™s, also a direct reflection of Reebok's target audience. Accessories include trendy bags.